Benefits of Using Twitter for Business
Engage with your customers
Like any social media platform, you want to post about your business’ products and/or services, and with 58% of high-volume users visiting Twitter daily you have a high chance of sparking conversation within a post. Furthermore, using Twitter to connect with trending hashtags and news events can humanise your brand. In fact, Joe Rice, leader of Twitter’s EMEA Data & Enterprise solutions quotes, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend?… It’s also a great place to engage with consumers in an authentic way, humanising your brand.”. Whilst having people tell you immediately how they feel about your product or service can be seen as both a pro and a con, it will allow you to make adjustments accordingly.
You can even get started with Twitter ads! This can amplify your presence that extra bit further and get seen by people who are interested in you and your brand.
Twitter followers can help your brand
One of the biggest benefits with Twitter is that it lets you establish your brand personality and share information quickly to your target audience. So make sure you are using a tone of voice which is up to your style of branding. For instance, will you talk about political and social issues? Or will you keep your Twitter platform light and amusing. Engaging and establishing a presence with your audience is a great way to earn more visibility and awareness. You can decide what sort of Twitter presence such as:
- How often will you respond to customer complaints
- What will your “voice” on Twitter be? Humorous? Fun? Informative?
- Will you promote your products and/or services on this media platform?
Once you have decided on your voice and style, try to stick with it, as this is what your customers are going to expect on the basis.
Cultivate a brand community
Being active consistently on Twitter, will give you the opportunity to engage with people you have never spoken to before. This can be from business contacts, customers, or even potential employers. It is not always about ‘selling’, but connecting with an audience who you would never be able to talk to otherwise. Building a brand community allows you to join in with relevant conversations, and talk to your audience about a common interest or cause.