Digital Marketing

Should You Use Twitter for your Business

Lola Connelly
25th May 2022
4 minute read

You may already be using Twitter to keep up with real-time information, trending news and to share ideas. So you may ask – should I use Twitter for my business? Here we have explored how Twitter can become a part of your social media business community.

As one of the top platforms to keep up with the latest trends and conversations, Twitter can be important for businesses and brand involvement culture. This involvement is particularly critical among young consumers between the ages of 18 and 35, so it’s vital to find out if your audience is between these ages. If so, your business could thrive on this platform! Whilst there are a few downsides to this app (as with any social media) there are also many ways how Twitter can benefit your business.


Why You Should Consider Twitter for Your Business

If you’re a small business owner, you may not have a high budget cost for your marketing or even the time for comprehensive marketing strategies. To get the most out of marketing, many turn to Twitter with the benefits of microblogging and social networking all on one app. Here are a few stats to make you consider the advantages of Twitter for business:

  • 54% of Twitter’s audience are more likely to purchase new products
  • 26% of people spend more time looking at ads on Twitter than any other leading platforms
  • Twitter’s CPM is the lowest out of all the social media platforms

With these stats in mind, Twitter can be a great place for your business to thrive in. Furthermore, in 2021 it was found that Twitter is used by nearly half of business-to-consumer marketers.


Benefits of Using Twitter for Business

Engage with your customers

Like any social media platform, you want to post about your business’ products and/or services, and with 58% of high-volume users visiting Twitter daily you have a high chance of sparking conversation within a post. Furthermore, using Twitter to connect with trending hashtags and news events can humanise your brand. In fact, Joe Rice, leader of Twitter’s EMEA Data & Enterprise solutions quotes, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend?… It’s also a great place to engage with consumers in an authentic way, humanising your brand.”. Whilst having people tell you immediately how they feel about your product or service can be seen as both a pro and a con, it will allow you to make adjustments accordingly.

You can even get started with Twitter ads! This can amplify your presence that extra bit further and get seen by people who are interested in you and your brand.

Twitter followers can help your brand

One of the biggest benefits with Twitter is that it lets you establish your brand personality and share information quickly to your target audience. So make sure you are using a tone of voice which is up to your style of branding. For instance, will you talk about political and social issues? Or will you keep your Twitter platform light and amusing. Engaging and establishing a presence with your audience is a great way to earn more visibility and awareness. You can decide what sort of Twitter presence such as:

  • How often will you respond to customer complaints
  • What will your “voice” on Twitter be? Humorous? Fun? Informative?
  • Will you promote your products and/or services on this media platform?

Once you have decided on your voice and style, try to stick with it, as this is what your customers are going to expect on the basis.


Cultivate a brand community

Being active consistently on Twitter, will give you the opportunity to engage with people you have never spoken to before. This can be from business contacts, customers, or even potential employers. It is not always about ‘selling’, but connecting with an audience who you would never be able to talk to otherwise. Building a brand community allows you to join in with relevant conversations, and talk to your audience about a common interest or cause.


 How can Twitter help manage your business?

When you have news about your business or a new sale, Twitter is the perfect place to reach a large audience within a short amount of time. It is a great place for quick and easy customer service, where customers can easily reach out to brands and ask for help or provide feedback. Remember to not be too salesy, this can make you lose followers. Last of all, Twitter is the perfect place to keep an eye on your competitors. Strategise your tweets so they get ahead of your competition and keep to content which does particularly well on Twitter, such as:

  • Pop culture trends and news
  • Humour/wit
  • Political and/or social content (if your brand stands for something)

There you have it.

The benefits as to why you should consider Twitter for your business, other than just to keep up with the news on the regular.

Do you know why you shouldn’t build your own website? Find out here.

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