Web Design

Should You Have A Chatbot?

19th December 2019
2 minute read

You may already use them regularly, or you may be lucky enough to have never needed to use one. However, whether you have used one or you haven’t, you’ll have seen them in the corner of a website page from time to time. The good old chatbot.

Chatbots have slowly been on the rise for a couple of years now, what with the general public wanting more and more information straight away. They bring a new, efficient way for customers to communicate with a business. It seems like there’s really no negatives to using one!

Nicholson Heating Services utilise a chatbot on their website. But by giving this chatbot a name, it makes customers feel more at ease and as if they’re getting real, human interaction. This is a very clever way of making sure that their customers know that their questions will be listened to and answered sincerely.

If you’re wanting to find out more about chatbots and why they can be extremely useful for your business, read on!

What IS a chatbot?

A chatbot is effectively a computer program that both simulates and processes human conversation. All in all, it’s an artificial intelligence software.

So, lets take a look into the benefits, shall we?

It helps you keep up with the trends.

The use of messaging networks are growing each and every day. It’s no surprise that they’re more reached for than social media networks themselves, as it’s what the majority of us will reach for when we want to contact someone we know. So with this in mind, why wouldn’t a company utilise that?

On top of this, did you know that 65% of smartphone users don’t download any new apps in a month? If your customer base aren’t downloading new apps and stick to their old ones, why not integrate a chatbot into an already existing popular platform? This saves you both a lot a money and a lot of time.

It improves customer service.

Customers need support. That’s a fact. In fact, this survey shows that 83% of online shoppers need support.

A chatbot acts almost like a real time sales assistant. They can help ensure that the customer doesn’t get frustrated and leave your website after not having found the correct answers. Not only that, but they can ask interactive questions to help understand and help the real problems.

A chatbot is also there, 24/7. No matter at what time of the day your customer wants to speak to someone, you can rely on a chatbot to help. Is there really anything better than 24/7 customer support? We don’t think so.

It increases customer engagement.

We all know that it’s important to make sure that your customers stay engaged with your brand. The internet is an extremely saturated place, so it’s important to make sure that you stand out and more importantly, that you can retain your customers.

Yes, social media does the job of keeping your customers in the loop with what you’re doing, but a chatbot makes it so much more interactive. You can give them personality to perfectly suit your brand and more importantly, a little bit of humour!

In conclusion, for basic repetitive tasks, you can’t really beat a chatbot. They’re a great alternative to employees when you just want the job done quickly and cost effectively.

Do you want to look at getting a chatbot on your website? Drop us an email today to see what we can do for you!

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