Predictive Search Function - What is it and Why Does it Win You Clients

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We have all been in that position. Open up Google, only to not know the name of the product or service we are looking for, we just hope for the best and start typing. Then all of a sudden automatic results appear for the appropriate content. Let us all thank the predictive search function. As a lifesaver in our eyes, we thought we would take you through the predictive operation and how it helps you win clients.

Predictive search will help optimise your search results as a dropdown of auto suggestions, based on popular searches, even in typo situations. This can be extremely beneficial, as it will train Google’s spelling algorithm even further. Did you know that for YouTube, Google sees more than 10,000 slip-of-finger mistakes? The predictive search can benefit both users and businesses in multiple ways. Whether it is boosting the overall experience for customers by cutting down search time or increasing traffic to a business’s website.

It’s an important little tool.

Why does it help?

Improves Conversion Rates

When providing guaranteed results and queries in a much faster way, you are certain to improve the chances of a visitor staying on your site. And even win a client. Furthermore, people don’t tend to enjoy researching, so when the predictive search function automatically leads to results you will have a happy client who will engage with your content.

Enhance Overall SEO

Keyword research can be the backbone of any successful website and/or campaign. And whilst the predictive search function isn’t built by keywords, it can help find long-tail and hidden keywords. For instance, (after going incognito, or signing out of your Google account) type a keyword into Google. The predictive search function will provide a dropdown list relevant to your industry. It is worth doing some research into these words such as Moz and using them within your website.

Strengthen brand loyalty

Did you know that the predictive search function saves over 3.5 billion seconds daily! With reduced distractions and improved findability, the way visitors see your brand can only increase in image and representation. After all, happy customers are good customers, so with an increase in findability and accessibility, you can only strengthen your brand loyalty for those potential clients. No matter what industry you are in, improving the journey to your website for your customer will improve the way they see your brand. Do you trust websites beyond the first search page? Cutting down the research will instantly delight your clients.

As well as getting users to content faster, the predictive search can also leverage information from their search history and recommend similar products and websites. With research time deducted, users will become satisfied and experience a better journey.

Provide Instant Results

As having previously mentioned, predictive search allows the user to click on results before they have even finished typing, reducing the chances of clicking on an unsuccessful search. So, instead of users constantly adjusting their search results to find the perfect outcome, users and potential clients can spend more time on your site itself rather than researching.

Wrapping It Up

Overall, the predictive search function is great for getting those clients to your website, getting them to engage, and strengthening your brand loyalty. Cutting down research time can only be seen as a benefit and will win you more clients.

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