Calm & minimalist
Without a doubt, the past year has evolved around simplicity and minimalism. Not a great memory, but being confined to our homes for the majority of last year, as well as a decent chunk of this year, has taught us to take a step back and appreciate the smaller things. With lots of white space and not as many features on websites, minimalism has become a common trend. People also don’t want to be overloaded with information, now preferring simple designs.
Fun and upbeat
During the pandemic, we’ve been subjected to our fair share of negative thoughts. But, some businesses and designers have seen this as an opportunity. With positive messaging, bold colours and fonts that are, to be honest, quite out there, a fun, upbeat approach seems to have been adopted, a trend that is likely to continue. Although the thought of lively features might make you cringe, when used in moderation, they can, in fact, make for a highly effective design.
A timeless feature, animations are a fun way to engage audiences and will keep that bounce rate down. After all, having an element that moves right in front of the eyes of website visitors, as opposed to a motionless image, is bound to leave them at least slightly intrigued. Besides, animations can be used to tell stories in an exciting way that’s easy to understand, rather than through large amounts of small text that’s difficult to decipher. We know which one we’d prefer to see!