Web Design

Our Predictions of 2022 Web Design Trends

Author
Abbey Warne
Published
30th November 2021
Length
2 minute read

With 2022 creeping up on us, whether they are fun and lively or more chilled out, it is important to think ahead and consider, what web design trends will take off next year?

Think about designs you’ve seen on the rise in recent months, from calm and minimalist to fun and upbeat, we’ll talk about these in more detail. It’s also important to think about how real events have influenced web design, such as the word we now all despise: pandemic.

So, here are a few web design trends to be on the lookout for:

 

Calm & minimalist 

Without a doubt, the past year has evolved around simplicity and minimalism. Not a great memory, but being confined to our homes for the majority of last year, as well as a decent chunk of this year, has taught us to take a step back and appreciate the smaller things. With lots of white space and not as many features on websites, minimalism has become a common trend. People also don’t want to be overloaded with information, now preferring simple designs.

 

Fun and upbeat

During the pandemic, we’ve been subjected to our fair share of negative thoughts. But, some businesses and designers have seen this as an opportunity. With positive messaging, bold colours and fonts that are, to be honest, quite out there, a fun, upbeat approach seems to have been adopted, a trend that is likely to continue. Although the thought of lively features might make you cringe, when used in moderation, they can, in fact, make for a highly effective design.

 

Animations

A timeless feature, animations are a fun way to engage audiences and will keep that bounce rate down. After all, having an element that moves right in front of the eyes of website visitors, as opposed to a motionless image, is bound to leave them at least slightly intrigued. Besides, animations can be used to tell stories in an exciting way that’s easy to understand, rather than through large amounts of small text that’s difficult to decipher. We know which one we’d prefer to see!

 

Accessibility 

When designing a website, consider how you can make it accessible to those who may have visual or auditory impairments. This way, everyone will feel included. Significant accessibility features becoming more common include options to make fonts larger and changing contrasts. Dark mode is also on the rise, which is less likely to hurt your eyes than light mode, when browsing the web at night. So, be inclusive and ensure that your brand’s message can be understood by everyone.

 

Illustrations

Finally, a growing number of websites have replaced photography with illustrations. This is because illustrations often have smaller file sizes and, therefore, tend to load faster. After all, with the first five seconds of loading time having the largest effect on conversion rates, having a speedy website is vital. Similar to the use of animations, illustrations are a great way to explain something that might, otherwise, be difficult for most visitors to understand.

 

The Takeaway

So, there we have it. We hope this has helped you find inspiration for your own website. After all, there is no use having a design that’s outdated. But, we understand that it can be difficult when planning your site, so check out our guide on Custom vs Template Websites.

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