Optimise On-Page Elements
On-page optimisation plays a significant role in improving search rankings. Ensure that your local landing page has a compelling title tag, an engaging meta description, and a clear call-to-action (CTA) that prompts visitors to take the desired action, such as making a purchase or contacting your business. Remember to include your business’s NAP (Name, Address, Phone number) information consistently across the page and verify its accuracy.
Utilise Location-Specific Content
Local landing pages should incorporate content that showcases your business’s relevance and connection to the community. This may include highlighting local events, partnerships with nearby organisations, customer testimonials from the area, and other region-specific content. Such content establishes your brand as an integral part of the local community and resonates with local customers.
Optimise URLs and images
To ensure that your website is optimized for SEO, it is important to follow best practices for your URLs and images. Keep your URLs as short as possible but include the product or service and city when appropriate. For instance, https://northeastsolar.co.uk/solar-panels-darlington/ this link indicates that the content of this page is about solar panels in Darlington. Make sure to use appropriate hyphens and avoid using any other characters that are difficult to be picked up by Google. When it comes to images, make sure to rename them to describe what is in the picture accurately and include the city name if applicable. Use hyphens to separate words in both URLs and image names. Additionally, don’t forget to add alt tags to your photos with relevant keywords and descriptions. This will help your website rank higher in search results and make it more user-friendly for visitors.
Leverage Google My Business (GMB)
Google My Business is a powerful tool for local businesses to enhance their online presence. Claim and verify your GMB listing, providing accurate business information, opening hours, and photos. Encourage customers to leave reviews on your GMB page, as positive reviews can significantly influence potential customers’ decision-making process.
According to Search Engine Land, location-based pages can also be used as Google Business Profile URLs or PPC ads, email and even online directory landing pages.
With a significant portion of internet traffic coming from mobile devices, optimising local landing pages for mobile responsiveness is critical. Ensure that your landing page is mobile-friendly, providing a seamless browsing experience for users on smartphones and tablets. Google’s mobile-first indexing places high importance on mobile-friendly websites, and having a responsive local landing page can positively impact your search rankings.