SEO optimisation
SEO is an important step to achieve an enhanced digital presence and get customers to view your content, as you are improving your websites ranking on search engines. SEO improves visibility, builds trust and is affordable. It is also where the importance of blogs comes in. With each post you can target one keyword for prospective customers and include it within your title, headings, image file name, alt text and meta description. This will give you the opportunity to appear in higher search results. Furthermore, a stronger digital presence will also mean more traffic.
Build an audience on social media with valuable content
A large following does not necessarily mean you have a strong digital presence. Working on quality for those who find an interest, rather than quantity will be better in the long run. Aim for a vibrant and aesthetically pleasing social page that offers value to your customers. Your social media will also contribute to your reputation, so make sure it is engaging. This strong connection will help you in multiple ways, for instance:
- Other fellow businesses can promote you on their own social media, as well as offer their own tips and resources. These connections may also introduce you to other connections.
- Loyal customers will share, like and view your content
- Influencers can expand your reach to relevant audience
- Quality content will build trust
Stay active and make your presence known
It’s plain and simple. One vibrant, consistently active and aesthetically pleasing feed is better than three inactive sites. So, to make your presence known you can:
- Reply when people @mention you or share your content
- Answer direct messages
- @mention accounts in your posts
- Publish quality posts regularly
- Like and comment on your followers posts
- Incorporate a schedule for social media interaction
Overall, inactive social feeds can be a bad look for businesses. So make sure you spend a bit of time each day. Even a quick 10-15 minutes a day, to like, reply to comments and post content can make a difference and maximise engagement.
