It is exceedingly rare you will find someone who doesn’t enjoy listening to music. Having been present within society for as long as many can remember, there is a sound or genre for everyone these days.
This presence within everyone’s daily lives makes music all the more important when it comes to building a brand and marketing. Take TV advertisements for example, its hard to imagine some of the most famous ads without a catchy jingle or background music. It adds an element of entertainment to what would otherwise be a rather boring description of misplaced PPI or insurance offers. The following is some potential uses and benefits for music with branding and marketing: