Web Design

Micro-interactions On A Website

Jennifer Betts
17th May 2023
3 minute read

It’s 2023 and you’re scrolling through a website but you know what? You’re sick and tired of reading text on a page so you leave said website, and said website loses a potential customer. Sound familiar?

You only have about 50 milliseconds to make a good first impression on your users – so you need to make sure it counts!

What are Micro-interactions?

Gone are the days of boring websites (or they definitely should be!) and plain text on a page. Users are wanting more and more with each passing day – and who are we to tell them no? The people want what the people want after all.

So, what’s on way to add a little pizzazz to your website? With micro-interactions of course. But what exactly are they?

With or without knowing it, you most likely come across micro-interactions every time you visit a website (especially on devices with bigger screens such as laptops and desktops). Micro-interactions are fun little movements that happen on a website, typically when you hover over or click a designated element.

This could be something as simple as a button changing colour when you hover over it, or it could be something a little more complex. For example in the case of warehouse management software company Indigo, there are various devices on the homepage where the screens scroll as the user scrolls!

Why You Should Use Micro-interactions

The argument for using micro-interactions within the design and build of your website essentially boils down to one thing: increased user engagement.

These small moments on your website change the way your users interact with the website itself, and can even help make your website feel a little more emotional and a little more ‘human’.

Amongst many other things, micro-interactions can:

  • Provide a user instant feedback for an action they've just taken
    • There’s nothing more frustrating then clicking ‘submit’ but still having no idea if anything is happening on the website at all. This could lead to someone clicking multiple times and throwing the action off, or the user getting annoyed and leaving the website completely.

      Micro-interactions can help make it clear to a user that don’t worry, something is definitely happening – it’s just taking a little time!

  • Let a user know if certain elements are interactive
    • As a general rule, if you hover over a certain element and something happens, we often try to click it. Why? Because it stands out and if it stands out, it must be interactive right?

      If you want to direct your users to click or interactive with a certain element but don’t want to make it into an outright obvious button – give it a little movement on hover!

  • Encourage the sharing of your website with peers
    • If you can get your users to interact and get involved with your website, you’re much more likely to stick in their minds. And the more you stick in peoples minds – the more likely your website and business will spread through word of mouth.

At the end of the day, it may not seem like it but micro-interactions are an obvious sign of care for your website users. The little things that you put time and effort into won’t go unnoticed, and it makes it much more likely to get repeat visits – over and over and over and over again!

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