Digital Marketing

Maximising ROI with Google Ads: Advanced Tips and Tricks

Anastasia Michael
27th September 2023
< 1 minute read

In the ever-evolving world of digital advertising, Google Ads remain a formidable platform for businesses to reach their target audiences effectively. However, achieving a high return on investment (ROI) from Google Ads campaigns requires more than just basic knowledge.

To truly maximise ROI, marketers in the UK must harness advanced tips and tricks that align with the unique nuances of the market. This blog post will explore advanced strategies and insights to help you get the most out of your Google Ads campaigns.

Understanding the UK Market Landscape

Before diving into advanced tips, it’s crucial to understand the UK market landscape. According to the Office for National Statistics, the UK has over 66 million people, making it a substantial business market. However, competition is fierce across various industries. That’s why it’s essential to employ advanced tactics to stay ahead.


Tip 1: Geo-Targeting and Localisation

According to online sources, geo-targeting is an advanced strategy that allows you to show your ads to users based on their location. This is particularly valuable for your business because it enables you to target specific regions or local areas. This level of precision can significantly improve your ROI, as you’re not wasting ad spend on irrelevant audiences.

For instance, if you run a chain of coffee shops in London, you can use geo-targeting to display your ads only to users within a certain radius of your locations. This ensures your budget is optimally spent on potential customers in your immediate vicinity.


Tip 2: Ad Scheduling and Dayparting

Optimising the timing of your ad campaigns is another advanced technique that can enhance ROI. Ad scheduling, or dayparting, allows you to specify when your ads should be shown. This can be particularly effective in the UK market, where consumer behaviour can vary based on the time of day or day of the week.

For example, if you’re advertising a fine dining restaurant, you may find that your ads perform better during evenings and weekends when people are more likely to make reservations.

By scheduling your ads accordingly, you can allocate your budget more effectively during high-conversion periods.

Tip 3: Leveraging Remarketing Lists for Search Ads (RLSA)

Remarketing Lists for Search Ads (RLSA) is a powerful feature that enables you to tailor your search ads based on user interactions with your website. In the UK, where customer loyalty and brand affinity are significant, RLSA can be a game-changer.

Suppose someone visits your website but doesn’t make a purchase. With RLSA, you can specifically target them with search ads when they later search for relevant keywords. This tailored approach increases the likelihood of conversion, ultimately boosting ROI.

Tip 4: Advanced Bid Strategies

Bidding strategies are at the core of Google Ads; mastering them is essential for maximising ROI. Competition for keywords can be intense; advanced bidding strategies can give you a competitive edge.
According to SEMrush, consider using intelligent bidding strategies like Target ROAS (Return on Ad Spend) or Maximise Conversions. These strategies use machine learning to optimise bids in real time, ensuring your budget is spent where it matters most.

Tip 5: Landing Page Optimisation

Your landing page is crucial in converting clicks into leads or sales; therefore, having a well-optimised landing page is essential. Perform A/B tests on your landing pages and consider conducting user surveys to understand what resonates best with your audience. Optimise for mobile, as mobile traffic is significant in the UK.



Our expert team at Sleeky is here to help. Contact us today at 0191 649 8949 or to learn how we can maximise your ROI with advanced Google Ads.

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In the competitive digital marketing landscape, maximising ROI with Google Ads requires a combination of advanced strategies and a deep understanding of the market. By employing geo-targeting, ad scheduling, RLSA, advanced bidding strategies, and landing page optimisation, UK businesses can boost their ROI and stay ahead of the competition.

Remember, Google Ads is not a one-size-fits-all solution; ongoing testing and refinement are key to sustained success. Stay updated with industry trends and continue to adapt your strategies to the changing digital advertising landscape to ensure that your Google Ads campaigns continue to deliver impressive ROI.

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