Making Your Website Stand Out From the Crowd

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As of January 2022, there are 1.92 billion active websites on the internet, making it all the more important for you to be unique and eye-catching online.

There are so many companies just making any old website with a couple adverts and some information and calling it a day, not knowing how much an attractive, user friendly website can do for your brand. Check our ‘Web Design’ section of the blog for more detail into all aspects of design and development, but for now we will look at some features to make your website stand out:

Graphics and Imagery

Websites that are too wordy are confusing, unattractive and generally confusing. Users come onto your page to find a bit about you, perhaps what you do or sell, not to read a whole infographic about the roots of the company etc. keep it short and simple. Using High Quality Imagery and Graphics, with an emphasis on high quality, to break up blocks of text makes your page look so much more interesting. Look at our old blog formats – blog, this example contains the same amount of text but just looks uninviting, not to blow our own trumpet but we definitely had a glow up!

Add Some Personality

If you go on a website and all its content is ‘Buy this… Buy that…’ its user retention will generally be fairly low, bland sites do not do well! Along with some nice graphics, here are a few things worth adding:

Team information and Ethos
Any active Social Media integration
Testimonials and Reviews (with responses where possible)

SEO

SEO (Search Engine Optimisation) is ultimately what will make your website actually show up in relevant Google searches. No one likes to waste time on the 2^nd and 3^rd pages of Google, suspicions of viruses, poor quality websites and inactive pages, without pre-planning your SEO strategy you could be down in these depths, a diamond in the rough so to speak. If this is you, you’re in the right place! Take a look at our SEO service, or perhaps you just need more info on How SEO Works.

Be Active!

Any kind of online presence, if you are actively updating and interacting with users, will benefit you greatly. Whether you post on Social Media, or have a blog much like this one, the activity increases your chances of being seen by people on the internet, simple really. There are a few key things you need to include in your activity:

A sufficient amount of links between your channels (eg. Social Media pages allow you to link a website in your profile, or perhaps a post you make relates to a service you provide – link it up!)
Posting regularly on your website improves your SEO rankings, Google likes things that are updated regularly, but make sure its relevant to your business.
Be consistent in your brand image, try not to be too informal as it could reflect badly on consumer opinion.

The Wrap Up

Making a website stand out above countless other similar business can be tough, everyone’s keen to get seen. Get a head start and ask us for help!

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