Digital Marketing

Make your LinkedIn Business Page Stand Out

Lola Connelly
22nd May 2022
6 minute read

Is your brand making the most out of LinkedIn? Although far removed from other social media networks such as Instagram and Facebook, LinkedIn is a massive platform for professionals and really is worth the extra time. We are here to give you all the info you need and let you decide for yourselves.

When you have your own business, LinkedIn is the place to be. And whilst it may not be seen as the most ‘glamorous’ of the social media platforms, LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. However, this does not happen easily. You need to have a killer company page that can build authority, drive sales and showcase testimonials.


Do I Need a LinkedIn Business Page?

Our answer? Yes! We personally believe that having a LinkedIn business page is an incredibly useful marketing tool. Going this extra mile and having a well-optimised company page will get you found easier online, unlock advertising options and establish your brand. In fact, there are multiple ways how LinkedIn will bring in many benefits:

  • Marketers see up to 2x higher conversion rates on LinkedIn
  • 4 out of 5 people on LinkedIn “drive business decisions”
  • 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads
  • 79% of content marketers say LinkedIn ads produce the best results

So if you are a B2B company, are looking to connect with stakeholders or are wanting to establish a brand apart from yourself, then LinkedIn is the way for you and your business. In particular, B2B companies generate 80% of leads and are 277% more effective for lead generation than other social media networks. Even if your customers are not on LinkedIn, potential investors, suppliers and business partners are! Having access to a platform with access to these stakeholders allows you to reach other brands on a professional level.


How to Grow Your LinkedIn Company Account

In the long-term LinkedIn, marketing can be a game-changer for many businesses and brands in B2B. Creating this presence on LinkedIn can not only help build trust and awareness of your brand, but also help maximise your ROI. Here are a few ideas on how you can help further grow your LinkedIn company account:

Share company updates and build a community

Social media is created to interact and share ideas within a virtual community, and LinkedIn is no different. Your company page is the perfect place to share updates for customers, employees, investors and fans. Encourage your employees to get involved with the company page on LinkedIn! They can engage with content, advocate for the page and share posts. You can even take it that step further by posting interesting questions and behind-the-scenes information.

Create a consistent posting schedule

Did you know that businesses that post at least once a month, gain followers 6x faster than those who don’t. We recommend that you try and post at least once a week, however twice a week is the best way forward. To help you keep up-to-date, create a posting schedule, or even use Later to post for you.

Completely fill out your company profile

Not only does having a complete company page look good, but it will also receive up to 2x more visitors than those with incomplete profiles. Make sure that you have all seven items completely filled out: logo, company description, website URL, company size, industry, company type and location. Remember to upload your logo and cover image to high resolution to give your company page a more legitimate and professional look.

Re-buffer your top content

There will always be those times when you suddenly run out of ideas for your weekly post. In order to combat this, you can (sparingly) re-share your top posts from the past. If these posts have done well in the past, then they are very likely to do well again.

How to Make a Brand of Your LinkedIn Business Page

There are always the basics of filling out a company LinkedIn page, however what sets you apart from other businesses is the extras you put in. For instance, striking images and intriguing taglines will get your visitors to stop in their tracks and take some time going through your page.


One of the first things a visitor will see is the cover photo and company logo. So you need to make a great and memorable first impression. Make sure this aligns with your brand, and use the same logo you have displayed across your social media accounts. Did you know that company pages with profile pictures get six times more visitors than those without. The banner leaves more room for creativity, so try to avoid a generic LinkedIn banner image, and go for an image which illustrates your industry, office space, highlights your company’s mission and/or values, or communicates a specific message to your audience. Also, always check that your banner and photos are within LinkedIn’s recommended pixel requirements.

Write a compelling “About Us” and intriguing tagline

Whilst images will hook a visitor, it is the words that keep them there. The tagline is right under your logo and company name, so it is a prominent feature which shouldn’t be ignored. Keep your tagline as a concise phrase or sentence, describing what  your company’s value is. You can even use your slogan if you have one. The tagline only allows 120 characters, compared to the 2,000 in the about us section, so keep the in-depth description for the about us. The “About Us” is where you can get more descriptive in a few short paragraphs, and should be answering:

  • Who you are
  • Where you are based
  • What you offer
  • What your values are
  • Your brand voice
  • How to contact you

The about us and tagline section is also a great opportunity to add relevant keywords (where it makes sense) and boost your search engine optimisation.

What Stands Out on LinkedIn?

So the standard work is all done, and it comes to posting. What stands out? As we previously said, posting weekly is always beneficial however, LinkedIn is a little different when it comes to what you post. Knowing your audience is the best way forward, and most of the time they are not only looking for engaging content, but also information that provides helpful takeaways and your industry. Here are some posts which stand out on LinkedIn:


Infographics are a popular and informative visual for your visitors, and can be a powerful tool for breaking down complex information. Through infographics you can:

  • Show data from a recent case study/survey
  • Simplify a process related to your business
  • How you create one of your products/or services
  • Recent surveys

Not only are infographics informative but they are enjoyable to read through without having to read chunky paragraphs.


No matter where you post videos on social media, they are going to get you that extra engagement. On average, a video on LinkedIn will get 5x more engagement than a regular post. And if you’re willing to go the extra mile and receive 25x more engagement, then go live! There are two ways to upload a video onto LinkedIn, by a video link or uploading a video directly to LinkedIn. We recommend the latter, as it tends to make your page look professional and neat. There are many topics you can talk about behind the camera, such as industry trends, interviews, industry insights, case studies or even behind the scenes. Bear in mind, LinkedIn is the ‘professional’ social media, so the focus should be on educating, connecting and reflecting your ethos.

Blogs and articles

Have you written any blogs or articles? Your LinkedIn company page can be a great place to upload to. Make sure the blog speaks to your audience, and give them some context such as, a caption to spark conversation. LinkedIn recommends you keep your posts between 500 and 1,000 words, which is plenty for a quick blog. You can also embed images, links and quotes to really stand out from other businesses and catch more eyes.

Build a product page

Last of all, building a product page gives you the opportunity to advertise and spotlight your items and what you offer. Not only this, but you can share images, videos and reviews. Click here for more information on LinkedIn product pages.


Ready to rock Linkedin?

There you have it. Our quick guide on how to make your LinkedIn stand out and make a killer first impression. Wanting to gain more followers on your Instagram? Find out how here. Our Social Media Manager likes to share their tips and tricks on our Linkedin page too – make sure to check this out here.

Contact Us

Let’s get the ball rolling.

Get A Quote

We are passionate about innovation, ideas and experience. Tell us about yourself and your project and we can start the ball rolling.