Marketing campaigns can be a lot more complex than you might first realise, plenty of behind the scenes work from research through to follow ups go into making an effective campaign.
Marketing campaigns are essentially a series of activities, posts or advertisements to gain publicity for the sole reason of promoting a product, service or business. These days there are an abundance of opportunities and different platforms for marketing, largely dominated by online methods like Social Media and content creation. To the untrained eye, a marketing campaign may seem like a one and done thing, you post your promotional content and reap the benefits, oh if it were so simple! Luckily, the following is a short guide to the key aspects of a successful marketing campaign, outlining some of the work you would need to put in to get the best from your ventures.