#2 Grow Your Business
Following on from the Track Your Performance section, you’ll find the next area of the dashboard, dubbed Grow Your Business. Here, Instagram lays out all the tools for you to utilise towards revenue generation. You’ll find the means necessary to promote and boost individual posts, as well as all the tools you need to manage products within your Instagram shop. In this section, you can also manage your Branded Content Approvals, i.e. how you want your account to handle any tagging from partners.
Our favourite feature within this section is the Saved Replies tool, which allows you to create saved shortcuts that you can use to reply to DM’s. Particularly helpful if you find yourself spending a lot of time replying to the same FAQ’s and need a way to make this whole process easier and less time-consuming!
#3 Stay Informed
Finally, at the bottom of your Professional Dashboard, you’ll stumble across the Stay Informed section. This is where you’ll find all of Instagram’s learning resources aimed towards the goal of growing your account, including handy articles and helpful carousels which will introduce you to other nifty Instagram features and the best practices to get the most out of each.
Interestingly, the Professional Dashboard is largely indicative of Instagram’s growing focus on monetising the platform, as an ever increasing number of content creators and small business owners fasten on to Instagram as the core of their business strategy. So, if you’re a small business owner or a creator, it’s about time you tapped into Instagram’s Professional Dashboard and made the most of it’s wealth of features, all designed with the aim of helping you to grow your reach!