What is Influencer Marketing?
Influencer marketing is a form of marketing that involves working with key individuals (known as influencers) who have the ability to influence the behaviour or opinions of others on online platforms. They aim to drive the message (and products/services) of your brand to a wider audience, which can reach in to the millions of followers.
These individuals can be bloggers, social media stars, or even celebrities, and they can be found on pretty much every social media platform. In order to use influencer marketing successfully, you need to identify the right influencers for your brand, build lasting relationships with them, and create content that resonates with not only their audience, but yours as well.
Instagram is the top influencer marketing platform, with 72.5% of marketers using it for influencer marketing strategies, and it is one of the most effective forms of marketing that we have.