What is a good Domain Authority score?
Moz’s Domain Authority score ranks from 1 to 100. Generally speaking, sites with large numbers of high-quality external links, such as Wikipedia will be at the top end of the scale, whereas small businesses may have lower scores. So don’t worry if you have a low score! All new websites start with a score of one, and will gradually increase as your site gains more authoritative backlinks. Also, the score is relative. You should only be comparing your score within the context of your competition – see it as more of a comparative metric.
How to improve your Domain Authority score
Now, if you are looking to improve your Domain Authority score and rank better than your competitors, we suggest you improve your websites overall SEO. Particularly focusing on the quality and quantity of external links pointing to your site. Here are a few other tips to help you get that higher score:
- Spread your web content through other channels such as social media
- Compare your website to your competitors. What do they do that you don’t?
- Make sure your website is mobile friendly!
- Work on your off site and on site SEO optimisation.
- Improve your page speed.
- Post frequent and high-quality content superior to your competitors.