Digital Marketing

How To Write For SEO

24th October 2019
2 minute read

If you have a website, I can pretty much guarantee that you have heard of search engine optimisation. SEO for short. And you’ll also know that it’s actually quite important, whatever field your business is in.

Saying that however, it’s easy to get caught up in the technical lingo of it all, especially if it’s your first time coming across it.

So, do you want to know how you can optimise your page for SEO purposes without having to spend hours upon hours trying to get your head around it?

Read on to see how you can easily write up content for SEO!


First, choose a keyword.


This is the keyword or phrase that you want to show up on Google search engines for. It’s very important what keywords or phrase you use, so choose wisely.

It needs to be simple, it needs to be descriptive, and it needs to be something that you actually have a chance of ranking in. So pick something to do with the primary goal of your website, and you should be good to go!


It seems obvious, but write a good title!


It’s important that you write for humans first and then search engines after. But you can still easily write for both, and the title is always a good place to start!

Your title should contain your keyword or phrase and ideally, it should be right at the beginning. Get your point across, add your keywords. Aside from that, you can’t really go wrong!


Include your keywords in your URL


If you’re not sure of what an URL is, it’s the address of your web page. Most content management systems (CMS) allow you to change the URL of your posts, so make sure they’re optimised for search engine traffic!


Mentioning the keywords


Obviously, the keyword or phrase you have chosen needs to be mentioned in the content itself. And not just the once, but a few times.

It’s even better if you get those magic words in the first or second sentence.

Think of it like an essay you’d write at school. Get straight to the point and search engines will love you for it.

Hansen does this brilliantly in the headings and text of the homepage. See? Mentioning keywords should be easy when it’s what your business specialises in!


Linking other pages


When linking to other pages in your text, embed the link into a part of your text. This term is called anchor text.

See what I did?

Getting your anchor text right increases the chance of getting a reader to click on the link, and it also helps search engines by giving your link context.

Isn’t the internet a clever place?


Get people to link you!


The more you can get other web pages to link you, the more Google sees your page as being relevant and important.

Think of this like a positive review from someone else. Having good reviews make you seem more trustworthy and reliable to consumers. Having backlinks does the same thing with search engines.


That’s it! When it comes to writing content for SEO, that’s all there is to it!

Want to know more about how SEO can help you? Here at Sleeky we not only specialise in creating beautiful websites, but we can also help them rank. Get in touch now to see how we can help you and your business!

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