Use Internal Links in Your Blog
If your website includes a blog (which it should!) using internal links will help direct customers to the right information on your site and find out more about the brand. You can also use them to boost SEO; take a look at this handy guide.
For instance, if you own a skincare business and are writing a round-up blog post about which of your products customers should use to tackle dry skin but have previously included a more detailed post about a product you have mentioned, then you should provide a link back to this particular piece. The text that will help link this, for example, could say “..and you can check out a more detailed description of this miracle product in our previous post.”
There we have it. A few simple ways to make your website as user-friendly as possible, which is crucial when you’re attempting to communicate your brand to your audience.