How to Make Your Website as User Friendly as Possible

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When it comes to running a business, it’s important to tell customers what you’re about and how you can help them. That’s why it’s absolutely vital to use your site to outline your aims.

Your social media should only include a short amount of text on each post, which means that it’s essential to use your website to talk more in-depth about the features of the product you’re selling or the services you can provide. This should be communicated clearly.

Here’s a Few Tips on Making Your Website User Friendly:

Include the Vital Pages

Whether they have found your website through search engines or socials, customers want you to tell them how you can achieve their aims or learn more about the products you sell.

For instance, Liquisafe has pages that clearly inform its customers on how their product operates, performs and its specification, providing them with all the information they need.

Don’t forget to include a contact page, telling visitors how they can get in touch. Meanwhile, an about section is also a vital asset to your website, which should cover your company’s ethos, what items you sell or services you provide and how these will benefit your audience.

Avoid Using Harsh Colours & Clashing Text

Visitors will want to read the copy on your website with ease, admire the visuals and be aesthetically pleased with its design. However, they might struggle to do this if you include, for example, a bold and bright red background colour accompanied by dark green text. This won’t be very pleasing to look at and will leave your customers feeling a little bit dazed!

You should therefore read up on the importance of colour schemes, particularly if you don’t have a design-related background and are in the early stages of setting up your business.

Use Internal Links in Your Blog

If your website includes a blog (which it should!) using internal links will help direct customers to the right information on your site and find out more about the brand. You can also use them to boost SEO; take a look at this handy guide.

For instance, if you own a skincare business and are writing a round-up blog post about which of your products customers should use to tackle dry skin but have previously included a more detailed post about a product you have mentioned, then you should provide a link back to this particular piece. The text that will help link this, for example, could say “..and you can check out a more detailed description of this miracle product in our previous post.”

The Takeaway

There we have it. A few simple ways to make your website as user-friendly as possible, which is crucial when you’re attempting to communicate your brand to your audience.

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