Web Design

How To Find a Digital Agency

Chloe Toogood
5th December 2022
4 minute read

When it comes to finding a digital or web design agency, it can be hard to know where to start. There has definitely been a rise in the number of agencies popping up all over the place, which on one hand is great as it allows for plenty of choice, but on the other hand, it can be overwhelming.

It is important that the choice you make is reflective of your brand, and also is going to be beneficial for you in the long run. Here is a breakdown of some of the things to look out for when trying to choose a digital agency.


What is your goal?

You may have only one objective, or you may be needing a whole lot of help from a professional agency, and this should be taken into account when searching for one. A good place to start is to ask yourself what is it that you want to achieve?

For example, is it SEO related? Do you need a website building? Are you looking to grow your brand on social media channels? These types of questions will be able to help you narrow down the kind of agencies you want to work with.

Let’s say that you wanted to optimise your SEO strategy, and you had whittled down your choices of agencies to two, one that focused on digital marketing strategies, and the other which focused on web design, it’s a no brainer that you’d go with the one with the speciality in digital marketing. Since each design company will come with their own speciality, it’s important that you can effectively narrow down the options to work with a company that is going to help you the most.


In addition, it’s important that the agency can give you some examples of previous work that they have done with clients, showing their success in that particular area.

This will also help you to recognise who is going to be better to work with, as if they can’t show you examples of something that you desire from them, then it’s probably not the best idea to put your trust in them to deliver exactly what you want.


Check for reviews

One of the best ways to see if an agency is worth working with or not is by checking their reviews. This way, you can gain some crucial insight into the agency through past clients, and judge if the agency is really going to be beneficial to you or not.

Most agencies will also feature testimonials on their site, and while these will likely be trustworthy, it is usually better to look for reviews on places like Google, as you will generally get the entire picture of what it was like working with the agency, instead of aspects being left out in the name of a good testimonial.

Have a budget

Not all web design agencies are created equal, and neither are budgets.

It is essential that you come up with a reasonable budget before reaching out to an agency as this makes sure that you aren’t going to leave yourself paying over the odds for services that you may not need or want. Not only this, but by defining a budget, the agency can help you to tailor a package that fits your needs, or may guide you to a package that they offer and is already within your budget, making the process a lot smoother for everyone.


Make sure you receive a proposal tailored to your brand

So, you’ve decided on an agency that aligns with your goals, but what next. It’s important that you receive a proposal from them, this will be a document that sets out exactly what you have discussed with the agency in terms of your goals.

For example, if you are looking for a new website, then it will contain all the things that the agency will provide for the site they will create for you. It typically also contains the timeframe and deadline of the project, along with the total cost and a cost breakdown.

Having a proposal is so important as it gives you something to refer back to during the project stages, and makes sure that you don’t stray too far from the original plan, which can be detrimental for you as the client, but also the agency.

Characteristics you should look for in an agency

Here’s a list of some of the most important things that you should look out for and consider when searching for an agency:

  • A good portfolio and a good number of past clients: the agency should be proud of the work they have done with people in the past, and they should have no issue with showcasing this
  • An up-to-date website: the last thing you want is to work with a design company that can’t even get their own website up to scratch. It should be well designed with good UX/UI design, and should stand out to you.
  • A team who are experienced and knowledgeable: knowledge is power, and it’s important that the team that will be working on your project know what they are doing and confident that they can pull it off successfully.
  • Easily contactable: you’re going to want to go with an agency that you can get in touch with easily if anything goes wrong, or something needs changing, or if you just have some questions that you need to run by them. Clients shouldn’t be left in the dark about their project, and so good communication between the client and the agency is essential.


Final thoughts

When searching for a design agency to get in contact with, it’s important spending the time doing the best research you can before choosing one to work with.

Before contacting an agency, you should make sure that you have some form of idea what you want to gain from working with them so that your project can run as smoothly and efficiently as possible. Aside from this, good agencies will align with your goals and provide a service that they can truly help with, and this will be reflected in good client reviews and a bank of previous work.

While it can be tempting to go with one of the first Google results you see, it’s important that you look around to make sure whoever you end up choosing will be able to deliver exactly what you’re looking for.

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