How to Ensure That Your Digital Marketing Internship Application Stands Out

Anna Veitch
9th August 2021
3 minute read

Digital marketing is currently one of the most prolific industries, with a lot of jobs available at every turn.

However, just as there are many marketing positions cropping up in great volume, there is also a profuse number of hopeful applicants out there. This is because digital marketing positions are considered desirable in our consumer-focused, digital age. The responsibilities of these roles naturally lend themselves to the ways in which many of our brains have come to tick, making use of a great deal of the hands-on experience plenty of us already have.

So, if you are keen to break into this industry, an internship is a great way to get your foot in the door. However, when applying for a digital marketing internship, it’s absolutely essential that you fine-tune your applications and find a way to stand out from the crowd.

“How, though?” we hear you ask. Well, let’s dive straight in.

#1 Demonstrate your flair

It’s essential that you go beyond the simple CV and cover letter if you want to set yourself apart from the (likely) tens or hundreds of other applicants putting themselves forward for your desired internship.

A brilliant way to do this is to create a simple website for yourself. Many job postings request your LinkedIn or website URL. Having a LinkedIn is a great (and highly recommended) start, but building your own website is even better.

With all of the tools available out there, it’s not very complicated at all to set about building your own website. Plus, it’s a great little introduction to many aspects that come with a digital marketing internship.

Sites such as Wix offer a zero-cost option which is perfect if you’re on a budget, and their simple drag-and-drop builder is a no-muss, no-fuss way of crafting a simple site that helps you demonstrate your personality and creative flair.

#2 Think outside the box

Granted, if you’re applying for an internship, it’s likely you’ll have little to no directly relevant work experience to showcase.

You may only have your marketing degree. In fact, your degree may not even be in marketing. If this is the case, certainly don’t sweat it.  Most employers are extremely open to applicants from other fields, especially considering the fact that a great deal of marketing knowledge can come from experience which can easily be attained outside of the marketing field, per se.

In fact, it’s often brilliant for employers to take on students from, say, English or Social Sciences degrees. This is because digital marketing internships can typically involve a lot of writing when it comes to tasks such as copy or content creation. So, degrees which entailed a lot of intensive, in-depth writing can therefore put you in a great position to shine.

So, take some time to really consider what sort of experience you have that would position you as a desirable candidate. For instance, perhaps you helped run the Instagram account for a cafe you worked in. Maybe you have your own, say, a travel blog which you’ve been casually posting on for the last few years. Or perhaps you scored the highest mark among your course-mates for your research-based dissertation at university.

Look at the experiences you have from a variety of different angles and find what it is about those experiences that makes you a great candidate.

#3 Fine-tune your CV

Last but certainly not least, you want to ensure you have a brilliant, eye-catching CV.

When it comes to design, consider going beyond the simple word document and creating something with an edge. Don’t be afraid to demonstrate a little bit of individual flair. Opt for seamless, eye-catching layouts, strong fonts and splashes of colour. If you’re not so confident with design, consider hiring a designer to produce a stellar, standout CV for you, it’s certainly a worthy investment.

However, if you’re particularly creative, keep it DIY and go that little bit further by including hand-drawn elements, for instance, or have a go at creating your own headings using software such as Adobe Illustrator. This is a great way to demonstrate your visual flair and your potential to shine in some of the more design-based elements offered within many digital marketing internships.

Finally, when it comes to the actual content of your CV, it’s important you flush out anything that isn’t applicable to the role you’re applying for. You don’t need to go into the details of every single position you’ve ever held. Most of your work experience ought to just be briefly noted if it consists of mostly retail and hospitality positions, and opt instead to hone in with greater detail on the specific elements of your previous experiences that are relevant.

Wrap up

So, we hope these simple tips help you to put your best foot forward when you apply to that digital marketing internship you’ve been hankering after.

Just remember, whatever company you’re applying to would be lucky to have you! So don’t undersell or undervalue yourself, whatever you do. Approach the application with confidence and make sure they know why you’d be an asset to their marketing team.

All in all, good luck!

If you’re interested in reading about the Sleeky internship experience, click here

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