How to Engage in Competitor Analysis for Your Website

Abbey Warne
3rd November 2021
2 minute read

In an increasingly competitive world, it’s important to take steps to ensure your brand will stand out from others. One way to do this, is to engage in competitor analysis, which involves keeping a close eye on similar brands and what they do to engage their audience.

It’s vital that you monitor competitors’ activity, even if it’s only for half an hour a day. This will help you identify their strengths and weaknesses and understand where there is a gap in the market. So, it will essentially allow you to develop a Unique Selling Point for your brand and find effective ways to change and adapt your business strategy.

If you’re not sure where to start, here are three ways to conduct competitor research:



Know where to start

Before diving into some in-depth research, know what you want to get out of it. Here are a few examples of what you should keep in mind when conducting the analysis:

  • What content do competitors have on their website? Do they have a blog?
  • What keywords are they using to attract their audience?
  • What is the UX like on their website? How could it be improved?
  • What social media platforms do they use? What type of content do they post on these?

When you’ve considered these points, and a few more questions developed from other research, this should help identify areas that your brand can improve on and potential opportunities for your business. Know what will make your brand unique. For instance, on their website, Cabin Solutions have noted what sets them apart straight away: a proactive approach. Not only this, but she has introduced her cat, Poppy, which adds a bit of light-heartedness and matches the fun, casual design of the website.

Identify your competitors

Before researching competitors, know your audience. Only then can you understand what brands attract a similar customer base to yours. Then, do a quick google search or have a look on social media, making a note of a few competitors in the same area as you, that attract the same audience and have almost identical goals. Do some primary research, too. Ask potential clients what similar brands they already use. Finally, once you have a few businesses on your list, start to do your analysis.

Keep monitoring their activities

Once you’ve done your initial research, it doesn’t stop there. Dedicate at least 15-30 minutes per day to monitoring your competitor’s activities. Whether it’s on a notebook or spreadsheet, always keep a note of these. It’s also important to act how one of their customers would, so you can keep a close eye on them. For instance, follow their social media, read their blog and sign up to their email list. Even take it a step further and buy one of their products, which will give you an insight into the customer journey.



The Takeaway


We hope you have learned how competitor research can benefit your business and where to start with it. You should also check out our post on how to create a well-defined brand online.

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