Digital Marketing

How to do keyword research for SEO

7th December 2018
2 minute read

Establishing an SEO strategy is the first thing you need to do if you want your efforts to bear fruit and the next thing to focus on would be keyword research. Knowing what people are searching for will give you the opportunity to deliver that content. Additionally, you will attract quality visitors that could be your potential customers. It’s not just about the traffic it’s about getting the right audience. Keyword research could give you a significant advantage, and it will help you understand people’s behaviour and predict market demand.

Before diving deeper, it is important to clarify some basic rules and define what a ”perfect keyword” is. Targeting keywords that no one searches for is not going to give you great results. Alternatively, choosing words that everyone searches for will require a lot more effort and energy. A perfect keyword could be the one with the highest search volume and the lowest search competition. We will give you some tips for keyword research which will help you optimise your website content.

Make a list of potential keywords

A great starting point could be establishing what people call your services or products and how they search for them. What related products do they search for and how do they phrase them? At the end of the day, it’s great that you have a fancy word for your service, but if no one searches for it, you might need to choose more common words which people do use.

Keyword Popularity and Search Volume

The next stage is to focus on the words with the most monthly searches, but the least competition. Google Trends could be an excellent tool to utilise and compare your words with suggested alternatives. It will also give you trends for search phrases over time. Google AdWords Keyword Planner could also give you an estimated number of monthly searches and suggestions.

Related keywords and Variations

You can expand your keyword search, and use suggested words from various sources. Looking for synonyms and variations of your keywords is essential. You can talk to clients and staff, try to find out what people are using when describing your products and services.

Keyword groups and zones

Another significant factor is to assign keywords to various pages and map them into zones. You can divide your website into different zones, for example, the homepage, products and services, and blog. The next step is matching the keywords with the zones based on the correlation with them.

Research the competition

To be successful, make sure you analyse the competition and make a note on the number of search results and who is ranking in the top positions. A great tool to use is Google Ad Preview.

In conclusion, proper keyword research could give you great results. An excellent case study is ACS Installations. ACS Installations is a leading specialist in installations of air conditioners without external unit and water cooled internal condensers. The company has a wide range of products and keywords to target, currently making a fantastic progress with their SEO strategy. If you also need help, get in touch we would love to assist you!

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