Curating and editing your content
Finally, one of the best ways to make your feed the most visually appealing and cohesive is by utilising a colour scheme. This can be with any colours of your choosing, although they should fit in with your brand. By using similar colours or tones in your images, it creates more of a storyboard feel, which is appealing to people looking at your profile.
In addition, it makes it seem like you have really thought about the things that you’re posting, and is a good way of creating maximum impact, relatively easily. This can be accomplished by using similar filters, manually editing your photos to match a certain colour palette, or by using images that contain the same, or similar colours in the first instance.
Before posting your images, you may need to edit them so that they can fit in with the kind of theme that you want showing. You may be lucky enough to have a team of professionals that can do this for you, especially if the pictures were taken by professional photographers, but most people, especially those who have small businesses, do not have that luxury. There are a multitude of editing apps that you can use to do this, with various options to change saturation, hue, brightness, and contrast, but this is also something that you can do on Instagram itself.
One of the best ways to create an aesthetic feed is by using images that are related in some way. This could be through the content of the images, the filters you use, or the overall style of your photos.