Digital Marketing

How to curate an aesthetic Instagram feed

Chloe Toogood
19th December 2022
4 minute read

Instagram is one of the most popular social media platforms with over 700 million monthly active users. For many people, Instagram is a visual diary and a way to share their lives with friends and family. But for some, Instagram is a creative outlet and a way to express their unique style.

No matter what category your brand falls into, you may be wondering how to curate an aesthetic Instagram feed to boost engagement, and to intrigue visitors to your page.


Creating an aesthetic feed

There are a few things you can do to create an aesthetic Instagram feed. First, consider the overall look and feel you want to convey. It doesn’t really matter what products you are trying to promote alongside the feed, but it’s important to think about how you want it to be viewed as an overall visual piece. Try to think about:

  • Do you want your feed to be colour coordinated?
  • Do you want it to have a certain theme?
  • What is your target audience?
  • How do you want people to react to it?

Once you have a vision for your feed, you can start curating images that fit that aesthetic.

Finding content for your feed

There’s no doubt that the best way to make your Instagram feed seem the most authentic is with original content, but that doesn’t mean that you can’t take inspiration from what other users are doing. Take a look at the kind of content that your competitors are putting out there that is doing well, and create your own versions. You can do this by directly searching them on the platform, or you can filter posts by looking solely at the hashtags used. From this, you will be able to gauge what content is doing the best in terms of engagement rate, and you may get some of your own ideas about the style and overall look of the feed that you want to curate for yourself.

However, it is always important to bear in mind that while taking inspiration is absolutely okay, plagiarising others’ content isn’t, and could get you in hot water. This is especially true when it comes to plagiarising content from competitors, as there may be some cross over in followers, and in that case, people will be able to tell that the content you’re putting out isn’t genuine or original.


High quality images

One of the most important things to keep in mind when creating an aesthetic feed is to make sure your photos are high quality. This means they should be in focus, well-lit, and free of any distractions. High quality images help your posts look more professional and will keep people engaged with your content.

In order to get high quality images, you should make sure that they are in high resolution, and fit one of the platform’s many post types. The best way to get high quality images is to take your own photos with a high-resolution camera, or outsource a professional to do it. It is also important to post different types of content, so people don’t get bored of seeing the same things over and over again.

Curating and editing your content

Finally, one of the best ways to make your feed the most visually appealing and cohesive is by utilising a colour scheme. This can be with any colours of your choosing, although they should fit in with your brand. By using similar colours or tones in your images, it creates more of a storyboard feel, which is appealing to people looking at your profile.

In addition, it makes it seem like you have really thought about the things that you’re posting, and is a good way of creating maximum impact, relatively easily. This can be accomplished by using similar filters, manually editing your photos to match a certain colour palette, or by using images that contain the same, or similar colours in the first instance.

Before posting your images, you may need to edit them so that they can fit in with the kind of theme that you want showing. You may be lucky enough to have a team of professionals that can do this for you, especially if the pictures were taken by professional photographers, but most people, especially those who have small businesses, do not have that luxury. There are a multitude of editing apps that you can use to do this, with various options to change saturation, hue, brightness, and contrast, but this is also something that you can do on Instagram itself.

One of the best ways to create an aesthetic feed is by using images that are related in some way. This could be through the content of the images, the filters you use, or the overall style of your photos.


What’s the takeaway?

Instagram is one of the most used social media platforms around the world, so it’s important to stand out from the sea of other users and brands that are using Instagram to promote their products. One of the best ways to do this is to curate your Instagram feed so that it is as visually appealing as possible. Not only will it make your page look more professional, authentic, and trustworthy, but it will also encourage visitors to your page to take the time to look through what it is you’re offering. By following these tips, you can create an aesthetic Instagram feed that is sure to stand out.

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