How to Create a Successful Lead Generation Strategy

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Thinking about effective methods to keep your customers engaged is incredibly important when it comes to the success of your business as well as increasing your brand awareness.

What is a Lead Generation Strategy?

We promise that it’s really not as complicated as it sounds. First of all, a lead refers to somebody who has shown an interest in learning more about your products or services. For instance, if they have provided contact details by filling out a contact form on your website.

This means that a lead generation strategy refers to the different techniques you can use to attract those interested in your brand and successfully convert these into leads with the hope that they will make a purchase from your business. Bear in mind that this could involve some trial and error, so it’s worth keeping a close eye on your analytics.

Our Ways to Generate Successful Leads:

Send out Email Newsletters

Having a pop up or call to action on your homepage that encourages visitors to sign up to an email newsletter is a great way for them to find out more about your products or services. In fact, over 60% of small companies now use email marketing. This is probably because when your newsletter appears in your audience’s inbox it will help to keep your brand in their minds. Content you could include might be: discounts, events and recent blog posts.

Include a Live Chat Box

Including a live chat feature on your website can increase conversions by up to 45%. That’s why, here at Sleeky, we believe that having this feature is a no-brainer. It will ensure that visitors are almost instantly responded to rather than waiting for an email or to be put through to the relevant person on a phone call. Therefore, this will help to keep them engaged and can also allow them to make decisions based on your brand much quicker.

Offer Regular Discounts

These days, everyone is about saving money, particularly after a summer of spending, since, before this, we were all confined to our homes for over a year. At this time of year, people might also be starting to save for Christmas, so any discount is a win. Your offer could even be as simple as: “sign up to our newsletter and receive 10% off your first purchase,” or “become a member and receive 30% off.” This will give visitors a reason to sign up, rather than just signing up for the sake of it and, as a result, will help to increase conversions.

Use a powerful e-commerce platform

Using a powerful e-commerce platform such as Aero Commerce can help to significantly improve your conversion rate. The Aero Platform is lightning-fast and easily extendible, meaning your customers will benefit from an excellent user experience and a seamless online journey.

The Wrap Up

Therefore, it’s easy to see why it’s vitally important to create a successful lead generation strategy. After all, you’ll want to make your brand as memorable as possible at a time where there’s so much noise online. It might also be useful to check out our post on how to create a well-defined brand online so you can ensure your customers will always come back to you.

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