#3 It’s time to put pen to paper
Now that you’ve got an idea about who exactly you ought to be targeting, it’s time to draft up your client profiles so that you can build from there with your marketing strategies!
By creating a finalised, formal document you can ensure consistency and accuracy when your writers, salespeople and marketing team are carrying out their work.
Additionally, you can regularly revisit your client profiles so that you can review and rewrite them in accordance with new insights on your target audiences as your business grows and evolves over time.
Many websites such as Uplead offer free templates from which you can build your customer profiles.
#4 Figure out your marketing strategies
Once you’ve spent some time researching and considering your target (and non-target!) audiences, it’s time to figure out exactly how to market to each of those audiences.
Maybe you have an idea for one client profile or perhaps as many as ten. Here’s where you figure out exactly how to talk the talk and walk the walk, in order to appeal to your target demographics. You can figure out strategies that speak to each client profile individually, as well as strategies that target everyone at once, perhaps.
For instance, if you run a sustainable clothing brand, you’ll be wanting to create strategies that target a variety of client profiles. From chatting to previous customers, you may have gathered information that has helped you form two client profiles in particular.
One client may be a young, socially and environmentally conscious woman in her twenties. The other main client profile may be her twenty-something partner, whose looking to buy her a gift card for, say, a birthday, Valentine’s Day or Christmas gift. You can create separate marketing strategies for these two profiles.