Internet usage has changed – a global study showed that as of 2014 more people view the internet via mobile device than desktop, and those number are constantly increasing.
“80% of internet users own a smartphone”
Additionally, data shows that the majority of people are “multiscreening”, accessing sites on mobile and desktop. For example a consumer will browse on their mobile ‘on the go’ before making the final purchase on their desktop or tablet. It is therefore crucial that they have consistent a experience across all devices.
“The implications are clear – if you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience you will miss out compared to competitors who are.” – Smart Insights
Here at Sleeky we are experienced in Responsive Web Design, and every site we build is mobile-friendly as standard. This basically means your site will adapt automatically to best suit the device it is being viewed on, making it more easy to use and faster to load.
Responsive web design has become more important as more than half of total internet traffic is via mobile devices. Google announced Mobilegeddon in 2015 and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
Google now actively pushes down sites that aren’t mobile friendly.
We recently designed a website for AG Events, who provide photo booth hire, DJ services, popcorn and candyfloss machine hire. We wanted to ensure their website was tailored to the device that it was being viewed on.
Creating a mobile friendly site for AG Events has increased their reach and accessibility and they have reported an increase in sales as a result.
Is your website responsive? Talk to us today to find out how we can ensure you are mobile friendly.