How Many Brand Colours Should I Have?: Colour Psychology in Digital Marketing

Anastasia Michael
5th September 2023
2 minute read

In marketing, brand colours are pivotal in conveying identity values and creating memorable impressions.

But a common question you might have is: “How many brand colours should I have?” The decision regarding the number of brand colours is a delicate balance between differentiation, consistency, and visual appeal. In this blog, we delve into this vital branding consideration.

The Psychology of Colour in Branding

Before delving into the number of brand colours, it’s crucial to understand the psychology behind colour choices. Different colours evoke distinct emotions and perceptions. For instance, blue often represents trust and professionalism, while red can symbolise energy and passion. As you establish your brand, consider the emotions and associations you wish to evoke in your audience.

Embracing Simplicity: The Power of Fewer Colours

The saying “less is more” often holds true regarding brand colours. Limited colours can foster recognisability and consistency, making it easier for customers to identify your brand across various platforms. Many successful brands have thrived with just one or two primary colours. Think about iconic brands such as Coca-Cola with its iconic red or Apple with its sleek use of white and grey.

The Rule of Three: A Balanced Approach

While minimalism has its merits, some brands opt for a slightly broader colour palette. According to online sources, the “rule of three” is a standard guideline that suggests having a primary colour, a secondary colour, and an accent colour. This approach maintains simplicity while allowing for more design and branding materials flexibility.

Diverse Industries, Diverse Approaches

The number of brand colours can also vary based on the industry and target audience. For instance, a tech startup aiming to convey innovation might lean towards a minimal palette to evoke simplicity and clarity. Conversely, a creative agency may embrace a more diverse range of colours to showcase their creativity.

The Role of Flexibility and Consistency

While considering the number of brand colours, you must consider how these colours will adapt across various mediums and contexts. Your brand’s colours should translate well in digital and print formats, maintaining their integrity and impact.

Staying consistent with your chosen colours is also vital. A uniform application of colours across all brand touchpoints fosters recognition and trust. Consistency strengthens your brand’s identity, making it easily identifiable to your audience. This harmonious visual identity further bolsters your brand’s message and values, creating a lasting impression.


In the vibrant realm of branding, the question of how many brand colours to use remains both strategic and creative. The answer varies based on your brand’s identity, values, and target audience. Whether you embrace the simplicity of one or two colours, the versatility of the rule of three, or a more dynamic palette, staying true to your brand’s essence is vital.

As you navigate the realm of branding colours, remember to emphasise the power of resonating with your audience, fostering recognisability, and maintaining consistency. By aligning your colour choices with your brand’s message and values, you’re well on your way to creating a visual identity that leaves a lasting impression.

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