Tik Tok in a nutshell
TikTok is a social media platform that is built around short video content. This is something that is completely unique to the platform, and is something that many other social media channels, like Instagram and Facebook, have tried to cash in on.
The app is extremely popular, with just under 31 million daily users. Tik Tok is especially popular among the younger generation, with over 60% of all Tik Tok users being part of Gen Z.
It’s a great platform for content creators because it’s easy to use and has a lot of built-in features that make creating videos fun and easy. But the most important thing for content creators is the TikTok algorithm.