Have you heard of digital marketing? Do you know what it means?
Let us guide you through what is essentially signposting and guiding people to your website.
It’s all well and good having a stunning website, with great content and clear calls to action. Your website is your digital shop window and it’s got to look good and function well.
Digitial marketing is how you will make sure that people find your website. This was something Glazematic, a leading supplier of commercial automatic doors based in Newcastle, came to Sleeky for help with.
Search Engine Marketing
Search Engine Marketing is a one form of digital marketing. There are two types – paid and non-paid.
Glazematic wanted to drive more traffic to their website, specifically people looking for Aluminium Façades & Commercial Automatic Doors in Newcastle.
They asked us to help them with organic, non-paid search engine marketing which is also known as SEO or Search Engine Optimisation. It involved carrying out a number of tasks to make their website more user-friendly and therefore ‘liked’ by Google.
Glazematic were also told that they needed to interact more on social media and blog, as well as ensuring they were listed on external sites who link back to the Glazematic website.
The other form of digital marketing is paid for, also known as PPC or Pay Per Click. Google Adwords is the most popular form of PPC, and basically involves bidding against your competitors for certain search terms. If you win you will appear at the top of the page for those search terms.
Another way that companies can benefit from digital marketing is through email marketing. A client like Glazematic can utilise their customer database, sending them targeted communications on new commercial automatic doors and other company information.
This information can be displayed in a branded template through a platform such as MailChimp, which allows you to segment your customers and analyse the data afterwards to see who is opening and clicking on the email.
Another useful tool when it comes to digital marketing, social media allows companies to engage with their customers directly. When a customer has a question about Glazematic’s automatic sliding doors in Newcastle, they can send a tweet and get an almost instant response.
It’s important that you regularly post on social media and engage with others, as this is a key factor in how Google ranks you and also because it looks bad if you haven’t posted for a while!
By adopting these techniques you will provide signposts to your website, guiding people to look at your products or services and hopefully converting them into sales.
The great thing about digital marketing is that you can measure and analyse it, which you can’t really do to the same extent with other forms of marketing. This means you can see what is and isn’t working, and act accordingly.
Do you want help with your Digital Marketing? Contact us to discuss your requirements today.