These are text descriptions included on images when they are uploaded to a website. Alt tags are important because when keywords are included it will allow the image to be discoverable on search engines. These are highly significant when it comes to SEO.
A blog is a full website or a page of a site that features posts about various subjects. For instance, a company in the food and drink industry could have a blog featuring recipes or particular dishes. Likewise, a travel blog would include posts about places around the world. It’s important to always make sure that the posts on your blog are relevant to your brand.
These are the keywords relevant to your brand that should be used on your website. This is because they will be used by potential customers to search for more info about, for example, a particular product. This means you should use keywords that people can identify your business by. For instance, if you’re a bakery in Newcastle you could use words like “cakes” “bread” “northeast bakery” “Newcastle bakery” to help users find your business.
When you’re working in digital marketing, it’s an essential role to plan out the content that will be posted on a blog or social media platform. It’s advisable to use an excel spreadsheet for this, which will specify what you’re going to post on each platform daily and what the posts will be about. You should also create a more detailed content plan on a word doc telling you the date to post it, the platform, the post content and the image that you’ll use.
Content reach is used to describe the number of social media accounts that have viewed your content. This can be monitored on Instagram Insights, for example, which will tell you the number of accounts who have seen your page, including your posts, stories and reels.