Digital Marketing Glossary – Everything You Need to Know

Abbey Warne
3rd November 2021
3 minute read

When it comes to digital marketing, trying to remember all the terms can seem like a daunting task, especially if you’re just starting out. That’s why we’ve created this handy guide to help you get to grips with the important terms you need to know and what they mean.

So, let’s dive straight into it!


Alt Tags

These are text descriptions included on images when they are uploaded to a website. Alt tags are important because when keywords are included it will allow the image to be discoverable on search engines. These are highly significant when it comes to SEO.



A blog is a full website or a page of a site that features posts about various subjects. For instance, a company in the food and drink industry could have a blog featuring recipes or particular dishes. Likewise, a travel blog would include posts about places around the world. It’s important to always make sure that the posts on your blog are relevant to your brand.


Brand Keywords

These are the keywords relevant to your brand that should be used on your website. This is because they will be used by potential customers to search for more info about, for example, a particular product. This means you should use keywords that people can identify your business by. For instance, if you’re a bakery in Newcastle you could use words like “cakes” “bread” “northeast bakery” “Newcastle bakery” to help users find your business.


Content Planning

When you’re working in digital marketing, it’s an essential role to plan out the content that will be posted on a blog or social media platform. It’s advisable to use an excel spreadsheet for this, which will specify what you’re going to post on each platform daily and what the posts will be about. You should also create a more detailed content plan on a word doc telling you the date to post it, the platform, the post content and the image that you’ll use.


Content Reach

Content reach is used to describe the number of social media accounts that have viewed your content. This can be monitored on Instagram Insights, for example, which will tell you the number of accounts who have seen your page, including your posts, stories and reels.

Google Ads

This is an advertising platform that enables advertisers to create ads that will be put on Google’s results page. Businesses will pay money to make sure their adverts are at the top of the page, which will be based on the keywords relevant to them (kind of relates to SEO).



Hashtag symbols (#) are used on social media to accompany particular keywords that will make them discoverable to other users. It’s therefore important to gain an understanding of the most popular and relevant hashtags that a particular business should be using.


H1 Tags

This is an HTML heading that appears in search results and is used as a title that leads to the page of a particular website when it’s clicked on. For instance, if you googled ‘Sleeky’ then the H1 tag that will lead you to the site when clicked on is ‘Sleeky Web Design Newcastle.’


Organic Traffic

This refers to visitors who find your site through search engines like Google or Bing. So, if you’ve got lots of organic traffic then it’s likely that you have some fantastic SEO skills!


Search Engine Optimisation (SEO)

SEO refers to the practice of using certain keywords that will improve the search engine rankings of your website, making it more visible and driving more traffic to it as a result.


Social Media Marketing

This enables businesses to promote themselves to potential customers and engage with them using platforms like Instagram, Facebook, Twitter, Pinterest and TikTok. Tools can be used to monitor how well posts perform, how many accounts have been reached, etc. It’s important that social media marketers use these platforms to communicate the mission of their brand while thinking of creative ways to market it e.g. utilising the features on Canva.

The Takeaway

We hope this has helped to boost your digital marketing knowledge and allowed you to learn more about the terms that you’ll regularly encounter in the profession, particularly those that you might have never come across before such as “H1 Tags” and “Alt Tags.”

Hopefully, these will have helped you with what you need to increase your brand presence online.

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