Customer Review – Love or Hate, they are all Important

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Customers are everything to the success of a product. It’s obvious that if you have no customers, you’ll have a hard time making any profit, this is where customer reviews can be pivotal.

If one person buys your product and expresses their opinion online, it may influence another to buy, and hopefully, you snowball from there! After all, the centre of every successful business venture is a satisfied customer base.

However, as great as positive reviews can be, negative reviews (if handled correctly) can also help you build a solid reputation with your customer base. It is important to have an equilibrium in your reviews as it shows a degree of honesty and builds trust in your customer base. Here we will discuss the positives and negatives of the positives and negatives:

Positive Feedback

Hearing or seeing people say great things about a product or service is only going to benefit its growth as it will attract more customers seeking whatever amazing thing you have to offer. Around 9/10 people claim that positive reviews would help influence their buying decision on a product, this can be because positive reviews provide social proof that your business is worth buying from. In other words, if a significant amount of people have given reviews saying your product is great, it must be for some reason or another.

One problem, having solely positive reviews on your products can make potential customers doubtful of their authenticity. Ask yourself, would you rather buy a product that has 50+ reviews with 3.5 star on average or less than 10 reviews all 5 star?

Negative Feedback

Negative feedback is a lot more important for growth than you might think, providing you can manage criticism. Instead of hiding your negative reviews and publicising the positives, you can use your less favourable reviews as a platform to interact with the customer base and improve your service. If you can show the public that you make changes based on your negative reviews and prioritise customer service, you can cultivate loyalty and humanity between brand and customer.

Obviously, the fundamentals of negative reviews are not so good as it means something is amiss with your service. Receiving an abundance of these will harm your reputation and reduce your future sales if handled incorrectly. It really just depends on the effort you’re willing to put into being successful.

They’re all important!

Reviews in general, regardless of their content, can prove useful in many aspects, boosting your visibility on the internet is a huge benefit to having more reviews. Google loves web pages that get lots of reviews, as it means they are constantly updated and full of content. The more Google loves you, i.e. the more reviews you have, the higher up the search results your website will be.

You can find more information on Search Engine Optimisation (SEO) on a few of our blogs, here’s one to get started!

The Wrap Up

If you have a platform for customers to leave their opinions, you should be promoting this just as much, if not more, than your actual products. After all, a satisfied, trusting customer base is crucial to the success of your business!

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