Some CTAs can be left on your website permanently, but don’t stop there. As new offers and products become available, add new CTAs, as soon as possible.
So, if you’ve recently launched a new range, direct customers towards it through pop-ups or e-newsletters. For instance, if you own a bakery, you could have a pop-up that says, “check out our mouth-watering limited addition cakes,” and link it to a gallery, or, alternatively, as mentioned, it could be used in your email marketing.
Excite Your Audience
For a CTA to be successful, evoke as much emotion from your audience as possible. So, be enthusiastic! Use exclamation marks when appropriate if you feel it reflects your brand in the right way. Be excited about your products, just like a customer would be. So, if you have a great offer, shout about it. So, rather than saying, “sign up to receive a discount off all products,” specify it, tell them that it’s going to be a great offer, so “sign up and receive a whopping 60% off all products.”
With CTA’s there should be strictly no waffle and you should start with a strong command verb. For instance, you might want a button on your homepage that says, “contact us,” which will link directly to a contact form. Another example is, if you’re eager for customers to find out more about your business, a CTA button that says, “learn more.” Both of these are very short and to the point.
If you want a higher click-through rate, as mentioned before, add enthusiasm, and, if you share resources on your site, ensure your audience understands that it’s easy to access. So, rather than “download our latest marketing resource,” write “download our latest marketing resource now!”