Social Media: almost 2.1 billion people have some kind of social media account. This is one of the best ways to improve reach and get you name out there to entice more customers to your site, in turn hopefully increasing conversions.
Social media allows you to engage with targeted consumers, directly funnelling them to your site, and hopefully turning visitors to purchasers. The click-through rate for ads on Facebook is around 9%, and that can almost triple with a good CTA, which we’ll look at next.
A well-designed landing page: one of the best ways to improve conversions rates is by having a landing page that consumers end up on after clicking on an ad, an email, or coming through social media. Landing pages are designed with a specific goal in mind which is why they are so effective when it comes to conversions.
Thanks to this specific goal, a landing page is incredibly focused, and when compared to a homepage, it can look quite sparse. However, having less links for consumers to click on actually works better for conversions as they do not get lost down the rabbit hole of other products, and instead follow the CTA, increasing the chance of a purchase or otherwise.