Did you know that there is scientific evidence that suggests most people are happier during summer?
Studies have shown that a lot of changes happen within ourselves during this seasonal shift; our sleeping patterns change, our eating habits are transformed and all the sunshine boosts our vitamin D levels, making us feel better inside and out.
So, you’re probably wondering; “how is this relevant to me and my business?”.
Summer moods can have a direct effect on consumer behaviour, which means content that might have been appealing during the depths of winter might not be pushing people’s buttons when the sun is shining. It’s time for a content strategy shake-up. Here are five tips on how to tailor your content for summer 2021.
It’s time for a strategy shake-up. Here are five tips on how to tailor your content for summer 2021.
Create posts about Summer Holidays and National Days
Whether it’s International Day of Friendship, World Emoji Day or National Tell A Joke Day, there is plenty to celebrate during July and August.
Find a national day that suits your brand’s persona and relates to your industry (whether it be an online imaginary day or a tangible event) and use social media hashtags to boost engagement and add a bit of light-hearted fun to your content.