Photographs are important in all aspects of life. From capturing memories and communicating with others through to helping your business to sell a particular product or service, photography plays a major role in articulating what you want to communicate.
And commercial photography is particularly important when it comes to raising awareness of your business, brand and offering, especially online where an image can make or break a sale.
However, commercial photography is not the only way you can draw visitors to your website, inspire action or communicate with your target audience, as DIY photos and stock images are also frequently used.
We’ve created a helpful guide outlining the differences.
Commercial Photography
Whether you’re selling a product or service, or promoting a business, commercial photography can be used to position your brand at the forefront of your customers’ minds.
All commercial photography involves taking photos that can only be used for commercial use, whether that’s sales or promotion. Commercial photography is used for a wide range of purposes including menus, corporate brochures, business cards, merchandising, product placements, and advertorials and press photos.
With the purpose of enhancing your business profile in a professional manner, this type of photography involves taking high quality, strategic images that are unique to your business.
And commercial photography works well in print or online, especially when it comes to enhancing the visual appeal of your website.
DIY Photos
Many people are now recognising the benefits that come hand in hand with DIY photos, especially when it comes to getting creative and saving time and money!
But that’s not all, DIY photography provides the perfect opportunity create an image that is both fun and interesting. However, this type of photography is not always suitable for creating images for commercial purposes, especially if you’re trying to achieve a high impact, professional image.
There are countless helpful tips and guides available online that will help you to set up your background, equipment and of course, achieve the perfect shot!
Stock Images
As technology continues to advance, and more and more platforms are appearing in the digital world, images are now used for a wide range of purposes online.
This has inevitably paved the way for an increased demand for photographs. However, whether you are looking for appropriate photographs for your website, blog, eBook or slideshow, it’s important that you do not simply lift them from another source online. After all, the last thing you want is to find yourself in deep water due to copyright issues, right?
This is why stock images are becoming increasingly popular and there is a wide range of platforms that allow you to access stock photography, images and illustrations without the risk of breaking copyright laws.
All stock photographs have different leasing and buying options that you should be aware of when searching for the most suitable images for your project.
