Social media campaigns
It is a no brainer that social media should play a huge role in your Christmas marketing efforts, it’s probably the easiest and quickest way to get the news out there about what you are going to be offering for consumers. In fact, a whopping 90% of consumers said that they buy from brands that they follow on social media.
When it comes to Christmas, some people like to take their chances when it comes to shopping around for deals, and others prefer to be a little more prepared, and with the role that social media now plays with Christmas each year, consumers can afford to be more meticulous when it comes to looking for offers.
By having a good social media campaign, you are able to tease them with deals, and maybe extra discount codes to really entice them. Alternatively, if you’re planning a Christmas sale, you could offer exclusive pre-sale access if they sign up to a newsletter or other marketing tactic. The possibilities are pretty much endless! Social media is also great to help people keep track of when your preparation, with countdown clocks, previews, and other relevant content, and it also helps to build suspense and anticipation.