ChatGPT, Social Commerce and More: The Social Media Trends You Should Hop On

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Like it or not, social media is a big part of our lives.

Whether it’s mindlessly scrolling through platforms or following a video recipe for dinner, Britons spend an average of 2 hours a day on social media. As a business, staying up to date with and participating in the seemingly fleeting social media trends is important in increasing brand awareness and connecting with the plethora of potential customers you can find online. Lucky for you, we’ve compiled a list of some of the latest social media trends your business can take advantage of this year.

The rise of AI

In what seems like overnight, Artificial Intelligence has become widely accessible to anyone with a smartphone or laptop, with the two most popular forms of AI on social media being deepfakes and ChatGPT.

Deepfakes

If you’ve seen the viral photos of former US President Donald Trump getting arrested, you’ll be familiar with the form of artificial intelligence that replaces a person’s likeness with another to create a new, fake event through image or video (also known as a deepfake).

While deepfakes can be a fun and inexpensive marketing tool, there are plenty of ethical concerns to think about before generating a video of the prime minister promoting your local business.

A deepfake should always be made in good faith. A starting point for this would be getting consent from the parties involved or not using the deepfake at anyone’s detriment. If in good faith, you’ll reap the benefits of low-cost, personalised content that can be repurposed and redistributed for differing marketing campaigns.

ChatGPT and Netomi

AI language processing tools have taken the world by storm due to their ability to communicate with people in a natural and intelligent way. The most popular conversational AI, ChatGPT, reached 100 million users just 2 months after its November 2022 launch. Comparatively, it took TikTok around 9 months to reach the same number of users. ChatGPT’s rise can be attributed by the fact that it is widely and freely accessible to the public – with sign-ups only being necessary when website traffic is high – and the fact that it is eerily humanlike.

For a business, the most suited AI language tool for customer service efforts is Netomi and for personalised content marketing, ChatGPT. They’re beneficial in the following ways:

Response times are between 15 and 20 seconds, sometimes less depending on the complexity of the task.
Over 70% of customer queries do not require human intervention with chatbots.
Unique content can be generated to be used for social media and blog posts.
Chatbots able to speak different languages.

It’s clear that integrating conversational AI into your business will effectively provide your customers with a more personalised experience. These tools give businesses a great opportunity for production efficiency when needed.

Social commerce

Fairly recently, social commerce has seen a steady rise in popularity. While Facebook Marketplace has long been a place where you can list items you’re selling, other social media giants are now jumping on the bandwagon.

Instagram Shopping lets you set up an online ‘shop’ where you can sell your brand’s products through various collections, include detailed information about your products and allows users to checkout on the app. The TikTok Shop helps grow businesses through the same kind of format and allows you to tag products in videos. The feature is shown to have had a 369% increase in order volume for one brand.

Social commerce is useful for businesses that sell physical products as it can reduce the admin customers may endure when online shopping. If a customer is on social media and sees something they want to purchase, they’ll be able to do so without being redirected to a website.

Influencer marketing

Influencer marketing has been used as a successful marketing technique for years, with businesses leveraging the popularity of people with large social media followings to promote their products or services.
One of the reasons influencer marketing continues to be popular is because influencers often have a loyal following that trust their recommendations and opinions. A good example of this is fashion retailer Zara’s faux leather jacket being colloquially referred to as the ‘Molly Mae jacket’ on TikTok after the Love Island star wore it on multiple occasions.

Moreover, influencer marketing is more cost-effective than other forms of marketing like traditional advertising. Working with influencers directly means cutting out the need for intermediaries, thus reducing costs. A lot of influencers may also be willing to promote products or service in exchange for free products rather than cash, which may be cheaper for the business.

As a business, it’s worth considering partnering with social media stars in your niche as it could result in more brand awareness and generate leads.

In a nutshell

One of the best things about 2023’s social media trends is that they are relatively inexpensive, so your business can enjoy a contemporary brand image, increased visibility, and enhanced customer engagement in a cost-effective manner. Just be sure to carefully choose which trends to participate in so that they align with your brand’s values.

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