Like it or not, social media is a big part of our lives.
Whether it’s mindlessly scrolling through platforms or following a video recipe for dinner, Britons spend an average of 2 hours a day on social media. As a business, staying up to date with and participating in the seemingly fleeting social media trends is important in increasing brand awareness and connecting with the plethora of potential customers you can find online. Lucky for you, we’ve compiled a list of some of the latest social media trends your business can take advantage of this year.
The rise of AI
In what seems like overnight, Artificial Intelligence has become widely accessible to anyone with a smartphone or laptop, with the two most popular forms of AI on social media being deepfakes and ChatGPT.