Building a Strong Brand Presence

posted on Thursday 1st September, 2016

In today’s ever-competitive marketplace it’s becoming increasingly difficult to make your brand stand out from the crowd.

The dictionary definition of a brand is “a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.”

Whilst it is important to create a strong logo, there is a great deal more to consider when building your brand identity.

With so many different mediums these days it is becoming increasingly difficult to build a brand story that people will instantly latch onto. Traditional mediums such as advertising on TV and in print media are being overtaken by an increasingly complex variety of digital mediums, so it’s important to stay up-to-date with the latest technology.

Potential customers are being exposed to new brands every day through social media, email, TV, radio, news websites and many more. The increasing popularity of ‘multi-screening’ means that brands have a very finite amount of time to engage with their audience.

Sleeky is experienced in working with both new and existing businesses to create a brand identity and further develop their brand presence through web development, digital marketing, graphic design and print.

We recently helped Newcastle-based aerial photography company Inspect Air to build their brand presence with the creation of a website that echoed their logo and created a consistent look and feel.

The business specialises in aerial surveillance in Newcastle and the wider UK and wanted to stand out from their competitors with a bold and clear website. Other ways we helped the brand stand out include email marketing and search engine marketing, which are all important factors to consider when getting your brand noticed.

Do you want your brand to stand out? Get in touch to discuss the ways we can help.

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