The Benefits Of Using Video
Now you know a little more about the background of video, let us get into the benefits of incorporating this into your website design!
As mentioned previously, you really don’t get that long to make an impression when it comes to your website. We hate to say it, but the World Wide Web is a vast place and it is most definitely bursting at the seams when it comes to content. Because of this, you need to engage your audience, and you need to do this quickly.
Imagine two websites, both getting across the exact same information but with different content. One is a webpage full of only text. The other has a fraction of the text split up with bite-size, easy-to-digest video clips. Which website are you most likely going to choose? Exactly.
It Shows Personality
In life, it’s not always about fitting in – it’s about standing out! And your website isn’t any different. Making sure that your brand comes across to your audience exactly how you intend is no easy feat, and on top of that, it can literally be life or death for your business.
Using videography is a perfect way to help inject personality and life into your brand, quickly and easily. It’s one thing telling people you’re fun and exciting through words and imagery – but for them to see it with their own eyes? That would really drive home that message – and you didn’t really have to do anything!
Let’s be honest, life is hard enough as it is. Do we really need to be spending our time trying to decipher unnecessarily long paragraphs and words? There is truly nothing more convenient than a video (and I understand the irony of you reading a blog telling you people prefer to consume video content!).
Instead of telling people in writing how your product works – show them! A well-thought-out video is a great way to complement your existing content and to strengthen your message with the audience.
Where To Add Video
Hopefully, by this point, you’ll be thinking ‘This sounds great! But where can I add a video to my website?’ and the short answer is – anywhere you like! One of the easiest ways to incorporate videography within your website is via the homepage hero, a trick GVR Geo has used. This gives your website an instant ‘wow’ factor and perfectly sets the tone for your business.
Another easy way to inject some personality onto your website via video is the about page. As a general rule, people enjoy seeing who’s behind the business. Show your audience that you’re not just another faceless organisation and really let them see who you are!