Our friends over at HLF group came to us for a swanky new website with heaps of functionality and of course we delivered. The team worked tirelessly over the past few months and the results are sleek, just how we like it.
For those unaware, HLF Group is a North East-based furniture manufacturer and supplier for both trade accounts and the general public. However, we won’t be going too in-depth with what they do as we would highly recommend checking their website out for yourself. The following should be an interesting insight into the process and the work put in to make their website just how they wanted.
Design
The first step was to really assess their current aesthetic so we could reflect that onto their new online presence. They have a modern, minimalist slate grey and gold theme going on at their HQ in Gateshead, emulating this colour palette for their website made for a professional, attractive website that was consistent with their existing brand.
Using the infamous Flexible Layout System, we were able to balance a mix of colours, imagery and text as to not overcrowd the page and leave everything looking slick and easily accessible, whilst leaving plenty of wiggle room for amendments.