Web Design

A Brand New Look for HLF Group

Ben Kershaw
26th April 2022
3 minute read

Our friends over at HLF group came to us for a swanky new website with heaps of functionality and of course we delivered. The team worked tirelessly over the past few months and the results are sleek, just how we like it.

For those unaware, HLF Group is a North East-based furniture manufacturer and supplier for both trade accounts and the general public. However, we won’t be going too in-depth with what they do as we would highly recommend checking their website out for yourself.  The following should be an interesting insight into the process and the work put in to make their website just how they wanted.


The first step was to really assess their current aesthetic so we could reflect that onto their new online presence. They have a modern, minimalist slate grey and gold theme going on at their HQ in Gateshead, emulating this colour palette for their website made for a professional, attractive website that was consistent with their existing brand.

Using the infamous Flexible Layout System, we were able to balance a mix of colours, imagery and text as to not overcrowd the page and leave everything looking slick and easily accessible, whilst leaving plenty of wiggle room for amendments.


Functionality and Integrations

With this project being on such a huge scale, there was always going to be a need for plenty of functionality and little add-ons that make a world of difference:

  • Mega Menus
  • Category Filters
  • Wholesale/Trade Plugin
  • Product Delivery Timescales
  • Zoho Inventory Integration
  • Marketing Retainer
  • Woo Invoice Plugins
  • Page Turning Plugins

WooCommerce and Products

When it came to the Ecommerce side of the project, we opted for WooCommerce. Simply because of its flexibility, great custom options and ease of integration with WordPress, as well as our expertise with the platform as the majority of our eCommerce projects are made with it. Our own developers could easily import all the necessary add-ons with peace of mind, knowing that WooCommerce’s compatibility is top tier!

HLF Group, being long-established, has multiple brochures with hundreds of beautiful products all with separate descriptions and detailed imagery. This is about the stage in the project where things got tricky. Ensuring all the product images were there and the correct size/ratio, then matching them up with their respective descriptions and specs took some time to say the least! Luckily, their amazing team was on hand to help with the final push to go live, it was all hands on deck making sure all the products were just right before we could give it the green light.

In the end, this project was a great example of the kind of collaboration we love at Sleeky. Keeping the clients closely involved throughout is important to the process and the end product turned out exactly how we all envisioned. We will be keeping in touch with our friends at HLF Group for sure so be on the lookout for that!


To Wrap Up

A happy client with a lovely new website spells project success in our books! Be sure to visit their Instagram for future updates, you might even see us on there!

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