It goes without saying that your home page is the face of your website. Not only does it need to grab the attention of your viewers, but it also needs to grab the attention of search engines.
Now, you don’t necessarily want a boat load of text on your homepage, as that’s not great for user experience (UX), so how can search engines tell what your website is about? By using heading tags, meta titles, meta descriptions and alt tags just to name a few!
Naturally, we don’t typically want to or enjoy reading a massive paragraph of text without a break, no matter if the text is in a book or on a website. So break the text up!
Using heading tags (such as H1 or H2) not only helps to break up the text of your website to make this more digestible, but it also gives search engines a helping hand into finding out what your website is about.
Your H1 tag is particularly important, as this is the first stop that a search engine makes. Instead of just going ahead with the obvious business name for your H1 tag, think a little outside the box and see if you can come up with something that is more useful to your audience.
Top tip: when choosing your H1 tag, make sure it involves your main keywords whilst still making sense (make sure to not keyword stuff!).
Your meta title isn’t what’s necessarily on the webpage itself, but it’s the title that shows up in search engines, for example for us, our meta title is ‘Sleeky Web Design Newcastle’:
Your meta title needs to show the world exactly what you’re about – and you can’t get more obvious than your name > what you do > where you’re based!
Similarly to the meta title, the meta description is the body text that shows on a search engine result.
In your meta description, it’s not only important to ensure that you’re using your top key search terms, but it needs to be enticing to web users and make them believe that you’re the website they’ve been looking for.
After all – it’s no use ranking for your search terms if you’re not enticing users to click!
Alt tags are absolutely key in terms of accessbility and SEO. An alt tag is an HTML element that allows you to input information about an image if the user can’t view the image itself. This could be because of anything from the user is using a screen reader, to your image is simply just broken.
Whilst alt tags are absolutely necessary, it’s important not to keyword stuff. The alt tag should be a useful description of what the image is, and keyword stuffing isn’t going to help that. Useful being the key word here!
A good way of knowing whether your alt tags are useful is to read your alt tag to someone else. Can they picture the image without looking at the image itself? If they can’t – your alt tag isn’t good enough!