Attract
Be active online, you can’t attract customers that are unaware of your existence. Posting quality content and going out of your way to engage with other brands and users on your marketing channels is the perfect start, people go viral for anything these days why not make something unique and give it a go?
Aside from your marketing channels, updating a website with valuable material like educative blogs, company insights and testimonials is a great way to build trust and connect with your audience. Showing people how you like to work and the details of what you do can be the tipping point in a sale.
Engage
Engaging effectively with your customers to further your relationship is key to them actually sticking around and perhaps recommending you to a friend, prioritise customer experience and maintain the friendly image you established in your attraction stage. There’s no point attracting customers with certain mannerisms if you’re just going to switch up how you act once they buy from you.
Inbound marketing is all about engaging in a relationship and understanding a customers needs rather than being sale oriented, offer solutions and advice before products.
Delight
So you’ve agreed a sale of your product or service, done right? Nope, you need to support your customer and give ongoing assistance to make the whole experience smooth and as good as can be. Turn yourself into a customer service agent rather than a salesperson following the transaction. Don’t push further sales, but try to make the experience into something they enjoyed and they are likely to return on their own accord.
Benefits of Inbound Marketing
Modern marketing and retail is largely done online already, making the inbound method very efficient. A purchasing cycle may start with a need for information or an answer to a problem, most would look to Google for this. Providing this education online, with a purchasable solution afterwards is a great way to build a relationship and still make a profitable sale, with little expense on the physical alternatives like meeting rooms etc.
Potential customers are free to check out your content on their own time, applying no pressure to the prospect and leaving them feeling informed and likely to engage again. Inbound marketing is also easily measurable for analytics, things like site traffic, messages and followers are all simple to keep track of.
