An absolute staple for an About Us page is the staff bios. Whether you have a big company with lots of employees, or you’re just a small agency, having some information about your staff, coupled with some images can go a long way in making a good impression to visitors to your site.
Having a dedicated place for staff bios allows you to show some personality, and can reflect the kind of brand that you are. Fight or Flight are a great example of this, they have a great list of team members all with headshots that look friendly and personable. Another feature that is great is the hover function over each staff member’s picture, which allows visitors to the site to learn a little more about each employee. Again, this reinforces the friendliness and highlights each member of staff’s personality, which is crucial as it conveys to the site visitor what kind of brand you are.
It makes the brand seem more authentic, and real, and is a nice way for visitors to feel like they know the brand better than they actually do. One small issue with individual staff pictures is that it requires a lot of updating and changing when old staff leave, and new ones start. This is only minor though, and the positive impact that it has, more than makes up for any website amends needed.