You may have heard the term SEO a lot when looking at the web design industry, but what actually is it, and how can you utilise it to improve your rankings on Google?
SEO is an incredibly important tool if you want to stay ahead of your competitors, and stand out from other brands doing the same or similar things to you.
We’re going to give you five handy tips to try and help with your SEO ranking!
What is SEO?
SEO stands for Search Engine Optimization, and its goal is to improve the positioning of websites through organic search results. The result of this is more visitors are driven to the website, allowing for a higher rate of conversions, customers, and profit. SEO is important as it allows for companies to appear on the first SERP (Search Engine results Page) without the need for paid ads, which are making up an increasingly higher number of results. There are a number of ways you can utilise SEO for your benefit, but they should be monitored consistently to make sure that you are getting the most of your strategy.