Your Aesthetic is Outdated
In 2022, the microtrends of the moment are in a constant state of evolution. What was “in” last month is no longer “in” this month, and that same line of thinking applies to just about every aspect of digital marketing – especially when it comes to design based features. If your website is still utilising trends, visuals and vocabulary that was popular in 2015, it’s going to be impossible for your brand to connect with modern day audiences. Having an outdated aesthetic really leaves a bad taste in the mouths of prospective clients, so be sure to keep it fresh at all costs.
Your Website Has Been Around for Years
If you’re a seasoned professional in your field with a website that was first built a decade or so ago, then that in and of itself is a tell-tale sign that your business’s digital space needs updating. Generally speaking, it’s good practice to annually review your website to see what needs tweaking and modernising. If you haven’t been monitoring your brand’s online presence in a holistic way over the years, then it’s almost guaranteed that some aspect of your website will need renovating, whether it’s the logo or the coding or something in between.
Webpage Traffic Has Declined
If your brand’s level of traffic and audience engagement has been on the decline recently, it may be because your company needs to put more effort toward keeping up with the times. Contemporary commercial audiences grow bored very quickly, especially in digital spaces. They are most attracted to businesses who know how to appear relevant and relatable, while utilising modern technology to deliver their services efficiently. Try to keep that in mind when considering whether or not your website needs a revamp!
Your Website Is Hard to Use
Nothing will turn prospective clientele off of your brand quicker than a website that is hard to navigate, and even harder to use! If your web page feels difficult and arduous to explore, it may be because it doesn’t have the modernised updates that make other sites function so smoothly. Make sure that your business is employing the right web support and putting an emphasis on overall website usability in its approach to digital marketing in order to avoid this issue.
Your Brand Doesn’t Post Content Consistently
Posting unique and planned-out content consistently is one of the easiest ways to make sure your website remains updated on a regular basis. It is a key part of learning how to encourage customers to come back time and time again, which in turn drives up website traffic. Giving your key demographic something to engage with weekly, as opposed to just allowing your website to remain stagnant, is always good practice when aiming to stay relevant and on trend.
