5 Rules of Logo Design

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When it comes to your brand, designing an effective logo that is both engaging and memorable can be tricky but this is essential to the success of your business.

Don’t forget that your logo will likely be used across several promotional materials, which could include your website, press releases, business cards, flyers and loads more. Therefore, it should communicate the right message and be memorable enough for people to associate your brand with a particular product or service.

Here are a few tips to help you design an effective logo that will ‘wow’ your audience:

Keep it Simple

Aim to keep the design as simple and easy to understand as possible. An overcomplicated logo won’t look very aesthetically pleasing and will make your brand harder to remember. Think about famous logos such as Apple, McDonald’s and Google. These are minimalistic but effective in communicating the message of their brands.

Ensure it’s Scalable

Make sure that your logo can appropriately fit a range of mediums without becoming illegible or blurry. Consider the rule that it should be good quality on both a business card, which is quite small, and a billboard, which is huge. So, although it might look great on your website, it doesn’t necessarily mean it will appear like that on everything else.

Make it Distinctive and Memorable

Your logo should reflect the brand well and shouldn’t be too similar to those used by your competitors. The fonts, pictures, and colours will need to be relevant to the purpose of your business. So, if you’re a florist, the logo will need to incorporate flowers in some way or, if you own a café, it should reflect food and drink.

It Should Reflect Your Brand

Before you sit down to design your logo, create a shortlist of the main traits that make up the personality of your brand. So, what message do you want to convey? That it’s lively and fun? Calm and peaceful? Consider how existing brands have reflected their own personalities. For instance, the Disney logo has a fun and lively design that represents childhood fun and entertainment.

Maintain Balance

Finally, the logo that’s created should maintain a balanced appearance. So, there shouldn’t be one section of the logo that stands out over the other. Keep it symmetrical, so the same colours, fonts and shapes should be used. For it to look appealing, elements should be given equal emphasis or ‘weight.’

The Takeaway

We hope that you now understand how to create an effective logo that will make people more inclined to want to see what your business is all about. If you’re starting your business or want to spice things up, you might also want to check out our post on how to build your online business strategy.

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