In today’s digital age, having an online presence is essential for businesses of all sizes. For e-commerce stores in the UK, being easily discoverable on search engines like Google is crucial to attracting customers and driving sales.
However, achieving high search engine rankings requires careful planning and execution. In this blog post, we’ll explore five proven strategies to optimise your e-commerce store for search engines.
1. Conduct Thorough Keyword Research
Before diving into any SEO strategy, you must understand what your potential customers are searching for. Conducting keyword research is the foundation of a successful SEO campaign. Tools like Google Trends, SEMrush, Ahrefs and Moz can help you identify relevant keywords with a significant search volume. As a matter of fact, a survey by SEMrush found that 87% of UK consumers use search engines when making purchase decisions.
2. Optimise Your Product Descriptions
Once you’ve identified the relevant keywords, it’s time to optimise your product descriptions. Create compelling, unique, and informative product descriptions that incorporate these keywords naturally. Avoid duplicate content, as search engines penalise websites for it. According to a Content Marketing Institute (CIM) study, 73% of UK consumers say that high-quality product content significantly influences their purchasing decisions.
TIP: DON’T forget to include alt text for your product images, as Google favours websites that clearly describe their product in all means of communication.