5 Proven Strategies for E-commerce SEO Success

Anastasia Michael
13th September 2023
5 minute read

In today’s digital age, having an online presence is essential for businesses of all sizes. For e-commerce stores in the UK, being easily discoverable on search engines like Google is crucial to attracting customers and driving sales.

However, achieving high search engine rankings requires careful planning and execution. In this blog post, we’ll explore five proven strategies to optimise your e-commerce store for search engines.

1. Conduct Thorough Keyword Research

Before diving into any SEO strategy, you must understand what your potential customers are searching for. Conducting keyword research is the foundation of a successful SEO campaign. Tools like Google Trends, SEMrush, Ahrefs and Moz can help you identify relevant keywords with a significant search volume. As a matter of fact, a survey by SEMrush found that 87% of UK consumers use search engines when making purchase decisions.

2. Optimise Your Product Descriptions

Once you’ve identified the relevant keywords, it’s time to optimise your product descriptions. Create compelling, unique, and informative product descriptions that incorporate these keywords naturally. Avoid duplicate content, as search engines penalise websites for it. According to a Content Marketing Institute (CIM) study, 73% of UK consumers say that high-quality product content significantly influences their purchasing decisions.

TIP: DON’T forget to include alt text for your product images, as Google favours websites that clearly describe their product in all means of communication.


3. Enhance Website Speed and Mobile Responsiveness

In the UK, a significant percentage of online shoppers use mobile devices. A report by Statista shows that in 2022, 57% of online retail sales in the UK came from mobile devices. Ensuring your e-commerce site is mobile-friendly and loads quickly is essential for user experience and SEO. Google considers page speed a ranking factor.


4. Build High-Quality Backlinks

Backlinks, or links from other reputable websites to yours, are a powerful SEO tool. A study by Moz states that backlinks are among the top three ranking factors for Google in the UK. Building high-quality backlinks can significantly improve your search engine rankings. Collaborate with influencers, industry publications, or other e-commerce websites for guest posting and link-building opportunities.

5. Implement Structured Data Markup

Structured data markup, often called Schema Markup, helps search engines better understand your e-commerce site’s content. By adding structured data, you can enhance your search results with rich snippets, improving click-through rates and visibility in search results. Google recommends using structured data to provide additional context to your e-commerce products, increasing their visibility in search results.


In the competitive world of e-commerce, getting your online store noticed by search engines is essential for business success. By following these five proven strategies, you can optimise your e-commerce store for search engines, attracting more visitors and increasing sales. Remember that SEO is an ongoing process, and staying updated with industry trends and algorithm changes is crucial to maintaining your e-commerce store’s visibility in search results.

Incorporating these strategies and staying ahead of the curve in the dynamic world of SEO will help your e-commerce store thrive in the digital marketplace.

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