Connect with customers on the go
Modern smartphones make it easy to connect with customers, even when they’re on the go. Mobiles are a big part of every life and most adults will have their phones in their pockets, wherever they go.
An average adult in the UK spends four hours and 14 minutes per day on their mobile device and if a user has your app downloaded, it is likely some of their screen time will be spent concentrating on your brand and business offerings.
Connectivity and communication are key to growing a business and you can promote this by implementing interactive touchpoints, incentive alerts, and allowing notifications through your business app.
Enhance user experience
Slow loading times, glitches, and bugs can quickly deter customers from purchasing from a brand. To ensure your business is not impacted by this, mobile apps are useful, valuable, and accessible, meaning they provide a seamless browsing experience.
Apps are designed to be engaging and user-friendly to ensure high rates of customer satisfaction. When a user is satisfied with a service, they are increasingly likely to recommend your business and shop from you again.
In 2023, providing an excellent user experience is paramount to gaining consumer trust and loyalty. To meet ever-changing consumer demands and to provide a continually great service, apps can be updated and developed to further improve user experience over time.