Stories are not just for Instagram, but for Facebook as well. Those stories which you post on Instagram can also be duplicated on your Facebook, so you reach an even larger audience. These stories only last 24hours, so it is a good idea to post between one and three stories a day so that you will always have at least one active story. Facebook does not yet have a highlight feature such as Instagram, but it is believed it is only a matter of time before this arrives for Facebook. When it comes to content on your Facebook stories there are many options you can go with to deepen the relationship you have with your audience, for example:
- Promote giveaways, products or services
- Ask for audience experiences
- Drive traffic to your blog posts
- Behind-the-scenes content
Applying a Call-to-Action within an image, is an effective marketing strategy when you want to drive traffic to a particular spot. Surprisingly, although extremely effective it is rarely taken advantage of and is often a missed opportunity. Make sure the link is in an easily accessible place, and made aware of in your post.
Next on the list is videos. Did you know that video now accounts for almost half of all time spent on Facebook? As one of the most immersive, and engaging out of all the possible content strategies, and with the highest click-through-rate, we highly advise you post more videos on your feed. This will eventually lead to more traffic, increase your Facebook engagement and eventually increase your sales overall. Similarly to Facebook stories, you can post videos behind-the-scenes, updates and promotion of products. As we said in the previous tip, you can also add a CTA within the video caption.
Live videos are a great way to gain sudden popularity. They will give you a chance to have real-time engagement and allow a deeper connection with your audience. Furthermore, people appreciate authenticity more than anything else, so by giving your audience the chance to see you at your most authentic, answer live comments and questions, and show your human side can be a great move to make. Facebook has also reported “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live”. Due to this it might be a good idea to try a live video.
Here are some ideas for a live video to get you started:
- Share behind-the-scenes, such as your office and team
- Host a Q and A
- Share any weekly tips within your industry
- Interviews with industry experts
Pin Your Posts
When you have a particular image or piece of news you believe to be compelling and/or appealing, then we recommend you use the ‘pin’ feature. This little feature should not be underestimated. Any new or first-time visitors to your page will immediately gain a high impression of you, so use it wisely. For instance you can pin posts which:
- Emphasise sustainability efforts
- Latest campaigns
- A warm welcome and introduction to your business
- Rules for the page
It is worth noting that whilst there are many stats showing the most popular content strategies on Facebook, it may not work for your audience. What may be popular for one business, may not be for another. So it is always best to experiment and see what your audience likes. Test out new content ideas, as well as new trends. It is also recommended to investigate your strategies with A/B split tests. This way you can see exactly what strategies work best for you and your audience.
Focus on Connecting not Selling
Even though the overall goal for having your business on Facebook is to sell, this shouldn’t necessarily be a part of your marketing strategy. We are now so exposed and used to seeing adverts that we tend to now ignore them. This doesn’t mean you shouldn’t ‘sell’ your products on Facebook, it just means you need to connect with your audience through storytelling and meaningful messages. Also replying to comments and posts, is a simple and easy way to make your audience feel heard and remind them you’re human.
Ask for Opinions
Asking for opinions through the use of polls, is a great way to get your audience involved with discussions, conversations and just share their thoughts. If not as a poll, then a general post asking what they thought of a recent piece of industry news, blog or brand, to get a conversation going will work. These interesting comments starting a thread will increase activity on your page.
Hashtags used on Facebook can be used in numerous ways, however can be trickier to use compared to Instagram. It is advised that if you’re going to add hashtags, then do it correctly. Joining trends, starting conversations and boosting posts to make them more visible to the world, are all reasons for adding hashtags to your posts. Make sure to not add too many, as surprisingly 3-5 hashtags on Facebook can cause a significant drop of interactions compared to posts with 1 or 2. If you’re going to add these hashtags make sure to:
- Use industry-specific and trending hashtags
- Use the same hashtag you’re using on Twitter and Instagram
Host Giveaways (occasionally)
Last, but not least giveaways are a brilliant way to boost engagement, drive traffic and increase awareness of your brand. Make sure, however, that you only do them once in a while, to not annoy your followers with ‘spam’ type posts. Use an attractive image, notify the winner and most importantly, make sure it is a good prize!