Digital Marketing

10 Ways You Can Increase Your Facebook Engagement in 2022

Lola Connelly
18th May 2022
6 minute read

In our experience, Facebook can be one of the hardest social media platforms to gain attention and engagement from. However, with nearly 3 billion monthly users, Facebook still remains to be one of the largest social media platforms in the world. So what can you be doing to gain the attention of these active users?

Whether big or small, marketing on Facebook is a great way for businesses to connect with audiences and even drive traffic towards a business’s website. And with the rise of other social media platforms such as TikTok and Instagram, it is important to remember that no matter who your audience is, there is a very large chance they have and still use Facebook on the regular.

“Despite TikTok’s shining aura and Instagram’s many popular features, Facebook is still a powerful platform for marketing endeavours. Most communicators still rely heavily on Facebook for marketing purposes, mainly thanks to its effectiveness in driving traffic towards a business’s website” – social media trends

To be successful, however, you need constant well-rounded content that will utilise several different strategies. Like Instagram, Facebook is a very visual platform, so you can’t ignore the power of posting images and videos to your feed.


What You Can Be Doing…

70% of Facebook users claim to visit Facebook daily, and 49% check Facebook “several times per day”. With this in mind, you need to make sure that your Facebook feed is up-to-date and gaining the audience attention you deserve. And whilst you already know the basics such as, engaging users with relevant content, posting regularly and responding to comments, we would like to take it that extra step further.

So here are our 10 tips on how you can increase your Facebook engagement:

Facebook Stories

Stories are not just for Instagram, but for Facebook as well. Those stories which you post on Instagram can also be duplicated on your Facebook, so you reach an even larger audience. These stories only last 24hours, so it is a good idea to post between one and three stories a day so that you will always have at least one active story. Facebook does not yet have a highlight feature such as Instagram, but it is believed it is only a matter of time before this arrives for Facebook. When it comes to content on your Facebook stories there are many options you can go with to deepen the relationship you have with your audience, for example:

  • Promote giveaways, products or services
  • Ask for audience experiences
  • Drive traffic to your blog posts
  • Behind-the-scenes content

Linkedin Posts

Applying a Call-to-Action within an image, is an effective marketing strategy when you want to drive traffic to a particular spot. Surprisingly, although extremely effective it is rarely taken advantage of and is often a missed opportunity. Make sure the link is in an easily accessible place, and made aware of in your post.


Next on the list is videos. Did you know that video now accounts for almost half of all time spent on Facebook? As one of the most immersive, and engaging out of all the possible content strategies, and with the highest click-through-rate, we highly advise you post more videos on your feed. This will eventually lead to more traffic, increase your Facebook engagement and eventually increase your sales overall. Similarly to Facebook stories, you can post videos behind-the-scenes, updates and promotion of products. As we said in the previous tip, you can also add a CTA within the video caption.

Live Videos

Live videos are a great way to gain sudden popularity. They will give you a chance to have real-time engagement and allow a deeper connection with your audience. Furthermore, people appreciate authenticity more than anything else, so by giving your audience the chance to see you at your most authentic, answer live comments and questions, and show your human side  can be a great move to make. Facebook has also reported “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live”. Due to this it might be a good idea to try a live video.

Here are some ideas for a live video to get you started:

  • Share behind-the-scenes, such as your office and team
  • Host a Q and A
  • Share any weekly tips within your industry
  • Interviews with industry experts

Pin Your Posts

When you have a particular image or piece of news you believe to be compelling and/or appealing, then we recommend you use the ‘pin’ feature. This little feature should not be underestimated. Any new or first-time visitors to your page will immediately gain a high impression of you, so use it wisely. For instance you can pin posts which:

  • Emphasise sustainability efforts
  • Latest campaigns
  • A warm welcome and introduction to your business
  • Rules for the page


It is worth noting that whilst there are many stats showing the most popular content strategies on Facebook, it may not work for your audience. What may be popular for one business, may not be for another. So it is always best to experiment and see what your audience likes. Test out new content ideas, as well as new trends. It is also recommended to investigate your strategies with A/B split tests. This way you can see exactly what strategies work best for you and your audience.

Focus on Connecting not Selling

Even though the overall goal for having your business on Facebook is to sell, this shouldn’t necessarily be a part of your marketing strategy. We are now so exposed and used to seeing adverts that we tend to now ignore them. This doesn’t mean you shouldn’t ‘sell’ your products on Facebook, it just means you need to connect with your audience through storytelling and meaningful messages. Also replying to comments and posts, is a simple and easy way to make your audience feel heard and remind them you’re human.

Ask for Opinions

Asking for opinions through the use of polls, is a great way to get your audience involved with discussions, conversations and just share their thoughts. If not as a poll, then a general post asking what they thought of a recent piece of industry news, blog or brand, to get a conversation going will work. These interesting comments starting a thread will increase activity on your page.

Use Hashtags

Hashtags used on Facebook can be used in numerous ways, however can be trickier to use compared to Instagram. It is advised that if you’re going to add hashtags, then do it correctly. Joining trends, starting conversations and boosting posts to make them more visible to the world, are all reasons for adding hashtags to your posts. Make sure to not add too many, as surprisingly 3-5 hashtags on Facebook can cause a significant drop of interactions compared to posts with 1 or 2. If you’re going to add these hashtags make sure to:

  • Use industry-specific and trending hashtags
  • Use the same hashtag you’re using on Twitter and Instagram

Host Giveaways (occasionally)

Last, but not least giveaways are a brilliant way to boost engagement, drive traffic and increase awareness of your brand. Make sure, however, that you only do them once in a while, to not annoy your followers with ‘spam’ type posts. Use an attractive image, notify the winner and most importantly, make sure it is a good prize!



10 Ways to crack Facebook

There you have it. Our 10 tips for helping you increase your Facebook engagement. Experimenting with each of these tips will help you discover exactly what your audience prefers. As for instance, some may prefer viewing a video, compared to a live video. Or. Some may like an image rather than viewing a video. Do you know why HQ imagery on your website is important? Read our recent blog to find out.

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