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	<title>Sleeky</title>
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	<link>http://www.sleeky.co.uk/blog</link>
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		<title>What is a bounce rate?</title>
		<link>http://www.sleeky.co.uk/blog/2011/05/06/what-is-a-bounce-rate/</link>
		<comments>http://www.sleeky.co.uk/blog/2011/05/06/what-is-a-bounce-rate/#comments</comments>
		<pubDate>Fri, 06 May 2011 14:44:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Site Development]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=228</guid>
		<description><![CDATA[The bounce rate is a metric used in web analytic packages and can be very useful when analysing the success of a website.   Basically the bouce rate tells you the percentage of visitor who leave a site after only visiting the page they landed on.  This can occur for many reasons such [...]]]></description>
			<content:encoded><![CDATA[<p>The bounce rate is a metric used in web analytic packages and can be very useful when analysing the success of a website.   Basically the bouce rate tells you the percentage of visitor who leave a site after only visiting the page they landed on.  This can occur for many reasons such as:</p>
<ul>
<li>The visitor clicked an external link on your page</li>
<li>They simply closed their browser</li>
<li>They clicked on one of your adverts</li>
<li>They clicked the back button or decided to visit a different site</li>
<li>They found the information they were looking for on the first page.</li>
<li>Its a single page website</li>
<li>They just wanted your phone number/ address.</li>
</ul>
<p>Normally the lower the percentage the better, as it means that visitors are interested in your sites content and want to read more.  However a high bounce rate doesn&#8217;t always mean that the site is failing you, as said above there are many reasons why a visitor can leave without visiting other pages on your site, and not all of them are negative.</p>
<h2>What is a high bounce rate?</h2>
<p>Websites are normally quite bouncy to start with as its important to give enough information on a page so that visitors get an instant answer and then decide from there if they want further information.  An average bounce rate is normally around 55%-65%, with 40%-50% being considered low.</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=What+is+a+bounce+rate%3F+http%3A%2F%2Fis.gd%2F7TORhH" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=What+is+a+bounce+rate%3F+http%3A%2F%2Fis.gd%2F7TORhH" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Fes International</title>
		<link>http://www.sleeky.co.uk/blog/2011/03/27/fes-international/</link>
		<comments>http://www.sleeky.co.uk/blog/2011/03/27/fes-international/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 14:50:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=233</guid>
		<description><![CDATA[
FES International is a leading provider of fluid transfer solutions to the offshore industry.  We were approached by them to redesign their existing web site as they felt it was dated and a new look would help their business.   As well as the revamp, blogging software was installed so that they could keep their visitors [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-234" title="fes" src="http://www.sleeky.co.uk/blog/wp-content/uploads/2011/05/fes.jpg" alt="fes" width="690" height="150" /></p>
<p><a href="http://www.fesinternational.com/">FES International</a> is a leading provider of fluid transfer solutions to the offshore industry.  We were approached by them to redesign their existing web site as they felt it was dated and a new look would help their business.   As well as the revamp, blogging software was installed so that they could keep their visitors up to date with all their latest news.</p>
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		<title>New Northumbria Hotel sites</title>
		<link>http://www.sleeky.co.uk/blog/2010/07/20/new-northumbria-hotel-sites/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/07/20/new-northumbria-hotel-sites/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 10:11:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=186</guid>
		<description><![CDATA[
The New Northumbria Hotel comprises of Scalini&#8217;s Restaurant, Osbornes Bar and Louis&#8217; Restaurant forming one of Newcastle upon Tyne&#8217;s hottest night spots.
The project involved revamping the existing websites, giving them a modern, stylish and connected look. All four websites use content management systems ensuring content is fresh and up to date.
  Tweet This Post]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-192" title="new-northumbria" src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/07/new-northumbria.jpg" alt="new-northumbria" width="690" height="150" /></p>
<p>The <a title="New Northumbria Hotel" href="http://www.thenewnorthumbriahotel.co.uk" target="_blank">New Northumbria Hotel</a> comprises of <a title="Scalinis Restaurant" href="http://www.scalinis-jesmond.co.uk" target="_blank">Scalini&#8217;s Restaurant</a>, <a title="Osbornes Bar" href="http://www.osbornesjesmond.co.uk" target="_blank">Osbornes Bar</a> and <a title="Louis Restaurant" href="http://www.louisjesmond.co.uk" target="_blank">Louis&#8217; Restaurant</a> forming one of Newcastle upon Tyne&#8217;s hottest night spots.</p>
<p>The project involved revamping the existing websites, giving them a modern, stylish and connected look. All four websites use content management systems ensuring content is fresh and up to date.</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=New+Northumbria+Hotel+sites+http%3A%2F%2Fis.gd%2FADXwZE" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=New+Northumbria+Hotel+sites+http%3A%2F%2Fis.gd%2FADXwZE" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Amanda Williamson</title>
		<link>http://www.sleeky.co.uk/blog/2010/06/16/amanda-williamson/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/06/16/amanda-williamson/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:28:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=174</guid>
		<description><![CDATA[
Amanda Williamson is a mobile hairdresser that specialises in bridal hair design.  She came to Sleeky looking to not only create an online presence but also to create a brand that captured the elegance of the hairstyles she creates.   After much discussion over what would be best for her site, she opted [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/06/amandawilliamson.jpg" alt="amandawilliamson" title="amandawilliamson" width="690" height="150" class="alignnone size-full wp-image-214" /></p>
<p><a href="http://amandawilliamson.co.uk/">Amanda Williamson</a> is a mobile hairdresser that specialises in bridal hair design.  She came to Sleeky looking to not only create an online presence but also to create a brand that captured the elegance of the hairstyles she creates.   After much discussion over what would be best for her site, she opted for a 10 page information site, with 2 galleries and a built in booking form for her bridal hair service.  We created the branding and the site to match creating a site that is easy to navigate and elegant in it&#8217;s simplicity.</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Amanda+Williamson+http%3A%2F%2Fis.gd%2FFKbu4U" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Amanda+Williamson+http%3A%2F%2Fis.gd%2FFKbu4U" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Web Friendly Fonts</title>
		<link>http://www.sleeky.co.uk/blog/2010/06/14/web-friendly-fonts/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/06/14/web-friendly-fonts/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 12:12:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fonts]]></category>
		<category><![CDATA[Seo]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=162</guid>
		<description><![CDATA[Accessibility ]]></description>
			<content:encoded><![CDATA[<p><strong>Why are we limited by the font?</strong><br />
A website relies on the person who is looking at it to have the correct font on their computer.  So while you might have a lot of fonts on your own computer there is no guarantee that everyone who goes on to your site will have the fonts that you like on their computer.   This will cause a problem when they view your site, as it will show a different font which might not looks very good on your site and  could also break the layout.</p>
<p>This is why “Web Safe Fonts”  are most commonly used, and while they can be a little boring because most sites use the same ones, there is a reason for them.  This is because they are found on pretty much every computer be it Windows, Mac or Linux,  which means that when a site is viewed the user is guaranteed to see the site how you meant for it to be seen because they will have the right font.  </p>
<p><strong>Why not just use images for the text, that way any font could be used?</strong><br />
While images are fine to use for small amounts of text, like for headings and sub headings,  it is not a good idea to do this for a lot of it.  Here are just a few of the problems you might encounter if you did use images for all your text:</p>
<ol>
<li>Search engines like Google, Yahoo and Bing will see all this text simply as an image which will mean that indexing a site that uses just images will be hard as the search engine cannot pick up on keywords and place your site ranking in a high position is unlikely.</li>
<li>Some visitors could have images switched off when viewing sites, which means all they will get is a blank page.</li>
<li>Some visitors will use screen readers and rely on the text being spoken to them, which can’t happen if it is all an image.</li>
</ol>
<p>So while your site might not have the fonts that you want to use on it, you will get the most out of your site by sticking with a fonts that everyone has.  This way you know your site is being viewed correctly, it is user-friendly and search engines will be able to see what your site is about. </p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Web+Friendly+Fonts+http%3A%2F%2Fis.gd%2FgpNoix" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Web+Friendly+Fonts+http%3A%2F%2Fis.gd%2FgpNoix" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>The Albatross Newcastle</title>
		<link>http://www.sleeky.co.uk/blog/2010/06/14/the-albatross-newcastle/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/06/14/the-albatross-newcastle/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 08:06:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=157</guid>
		<description><![CDATA[
The Albatross Newcastle were looking to completely redevelop their existing website as they felt their old one was looking dated and didn&#8217;t really portray the right image.    They wanted to keep their existing colours and elements of their identity but make their site more contemporary and less boxed in.   Along [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/06/thealbatross.jpg" alt="thealbatross" title="thealbatross" width="690" height="150" class="alignnone size-full wp-image-216" /></p>
<p><a href="http://albatrossnewcastle.co.uk/">The Albatross Newcastle</a> were looking to completely redevelop their existing website as they felt their old one was looking dated and didn&#8217;t really portray the right image.    They wanted to keep their existing colours and elements of their identity but make their site more contemporary and less boxed in.   Along with the look of their site they wanted to be able to completely manage the pages content themselves, as well as have a blog, a gallery and local event listings. </p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=The+Albatross+Newcastle+http%3A%2F%2Fis.gd%2FwHN1Y3" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=The+Albatross+Newcastle+http%3A%2F%2Fis.gd%2FwHN1Y3" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Ellis Training Consultancy</title>
		<link>http://www.sleeky.co.uk/blog/2010/05/14/ellis-training-consultancy/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/05/14/ellis-training-consultancy/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:35:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=141</guid>
		<description><![CDATA[
ellis training consultancy have been delivering management learning and development programmes since 1995. The came to sleeky looking to get a redesign of their existing site to give it a more professional appearance and make it more informative.  Along with the site design and new logo we also added a blog and a latest [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/05/ellis.jpg" alt="ellis" title="ellis" width="690" height="150" class="alignnone size-full wp-image-218" /></p>
<p><a href="http://www.ellis-consultancy.co.uk/">ellis training consultancy</a> have been delivering management learning and development programmes since 1995. The came to sleeky looking to get a redesign of their existing site to give it a more professional appearance and make it more informative.  Along with the site design and new logo we also added a blog and a latest news page that they can edit themselves to help keep their clients and visitors up to date. </p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Ellis+Training+Consultancy+http%3A%2F%2Fis.gd%2F6ljWrq" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Ellis+Training+Consultancy+http%3A%2F%2Fis.gd%2F6ljWrq" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Quayside Building Contractors</title>
		<link>http://www.sleeky.co.uk/blog/2010/05/14/quayside-building-contractors/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/05/14/quayside-building-contractors/#comments</comments>
		<pubDate>Fri, 14 May 2010 10:57:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=145</guid>
		<description><![CDATA[
Quayside Building Contractors  approached us to create a website for them as they wanted an online presence. After discussing their requirements and needs they decided on a 6 page information website with a built in gallery.  
The site we designed was clean simple and easy to navigate, which also matched their newly created [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/05/quayside.jpg" alt="quayside" title="quayside" width="690" height="150" class="alignnone size-full wp-image-220" /><br />
<a href="http://quaysidebuildingcontractors.co.uk/">Quayside Building Contractors </a> approached us to create a website for them as they wanted an online presence. After discussing their requirements and needs they decided on a 6 page information website with a built in gallery.  </p>
<p>The site we designed was clean simple and easy to navigate, which also matched their newly created branding so it is instantly recognisable as their website.</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Quayside+Building+Contractors+http%3A%2F%2Fis.gd%2FFmpx5K" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Quayside+Building+Contractors+http%3A%2F%2Fis.gd%2FFmpx5K" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Crochet Hats</title>
		<link>http://www.sleeky.co.uk/blog/2010/04/27/crochet-hats/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/04/27/crochet-hats/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 13:41:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=148</guid>
		<description><![CDATA[
Crochet Hats came to us looking for an e-commerce website to sell their crochet hats and scarves.  She had previously been selling on ebay and decided that it was time to have her own store.   Along with the website we have also created an email template, business cards and are currently creating [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/04/crochet.jpg" alt="crochet" title="crochet" width="690" height="150" class="alignnone size-full wp-image-222" /></p>
<p><a href="http://www.crochet-hats.co.uk">Crochet Hats</a> came to us looking for an e-commerce website to sell their crochet hats and scarves.  She had previously been selling on ebay and decided that it was time to have her own store.   Along with the website we have also created an email template, business cards and are currently creating a new look for her ebay store. </p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Crochet+Hats+http%3A%2F%2Fis.gd%2FUHp9lZ" title="Post to Twitter"><img class="nothumb" src="http://www.sleeky.co.uk/blog/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter.png" alt="Post to Twitter" /></a> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Crochet+Hats+http%3A%2F%2Fis.gd%2FUHp9lZ" title="Post to Twitter">Tweet This Post</a></p></div>]]></content:encoded>
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		<title>Cloud VA</title>
		<link>http://www.sleeky.co.uk/blog/2010/03/15/cloud-va/</link>
		<comments>http://www.sleeky.co.uk/blog/2010/03/15/cloud-va/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:40:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Previous Work]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.sleeky.co.uk/blog/?p=103</guid>
		<description><![CDATA[
Karen James is a virtual assistant, she came to us to revamp her website and blog design so that  it would compliment her new branding for Cloud VA. While she wanted a site that was eye catching and modern  it still needed to be professional and easy to navigate.   Sticking closely [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.sleeky.co.uk/blog/wp-content/uploads/2010/03/cloud.jpg" alt="cloud" title="cloud" width="690" height="150" class="alignnone size-full wp-image-224" /></p>
<p>Karen James is a virtual assistant, she came to us to revamp her website and blog design so that  it would compliment her new branding for <a href="http://cloudva.co.uk/" target="_blank">Cloud VA</a>. While she wanted a site that was eye catching and modern  it still needed to be professional and easy to navigate.   Sticking closely to the look and feel of her branding we were able to create a website with an integrated blog that met her specifications and was both professional and fun at the same time.  </p>
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